Social Media Marketing Strategies is the third part of Mujo’s digital marketing textbook series. A truly 21st century phenomenon, social media has changed the way people communicate, get information, shop, and do business forever. Companies large and small know how important it is for them to be a part of this online network, and as such need people who know how to use social media channels to their best advantage. That is why Mujo has produced Social Media Marketing Strategies.
After reading this book, students and digital marketing professionals will be well-versed in how to use the right social media platform(s) and how to best utilize the features offered by each platform. This knowledge will enable them to help corporations to reach their target audience and achieve their goals.
After readers learn the fundamentals of social media governing strategy in chapter one, subsequent chapters focus on the following aspects of the most popular social media channels:
- The channel’s history
- The user’s experience
- The business’ experience
- Running a targeted campaign
Seven channels are examined in-depth: Facebook, Twitter, Instagram, LinkedIn, YouTube, Yelp, and Pinterest. Activities and assignments in the text also challenge students to become familiar with other channels, including those that may only have a following on a single continent or in a specific country.
Informative case studies of social media marketing campaign successes and failures serve as examples of the different ways businesses have utilized various channels. Companies like Starbucks, Fruit of the Loom, and C&A show how well social media can work to achieve objectives. On the other hand, social media fails by other large corporations act as invaluable cautionary tales to those in the digital marketing industry.
Social Media Marketing Strategies includes a number of helpful videos, including a video interview with a small business owner, that help to amplify the textual presentation.