Mujo’s “Search Engine Optimization (SEO) Textbook” title is based on and written from our founder’s first-hand experience of 25 years doing SEO for clients around the world. Students will learn first-hand about what it takes to compete and get on page 1 of Google, Bing, and social search.
Our founder shares his proven and demonstrated knowledge on search engines, how they work, and what’s in the future of search. We also share his digital marketing agency’s secret tips and tricks to outmaneuver the competition and develop a winning strategy.
In addition to our teacher manuals, that provide minute-by-minute lesson plans and handy post-it notes built right into the textbook, we provide an online teacher training platform that makes it easy for instructors to deliver the teaching material. Along with published textbooks, we offer hundreds of instructor tutorial videos, chapter-by-chapter PowerPoint decks, and supplemental teaching material that will give you the flexibility to run your class between 40-60 hours in length.
This title can be offered on its own or with other titles we publish in strategic web design and writing for the web content development. Digital Marketing Fundamentals or Strategic Web Design, while helpful, are not prerequisites for this textbook.
Our SEO textbook covers all this and more, but it doesn’t just present and define terminology. Instead, the teaching material demonstrates how these concepts are integral to the best practices that are at work within the digital marketing industry every day. The teacher edition and training platform of this digital textbook also incorporates communicative activities, projects, and assessment tools that will help students, teachers, and professionals alike to gauge their progress and comprehension of the materials. See more on our platform features below.
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