Social Media Marketing Strategies Textbook | Digital Marketing Curriculum

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Students Gain Theory and Practical Understanding of How to Use All 3 Levels of Social Media. For Personal Use, Business Use, and Business Advertising.

Mujo’s “Social Media Marketing Strategies Textbook” takes higher education students into truly understanding the 21st century phenomenon of social media. Social media has changed the way people live, communicate, get information, shop, and do business forever.

Companies large and small know how important it is for them to be a part of this online network, and as such, need people who know how to use social media channels to their best advantage from all 3 perspectives (personal, business communication, and business advertising), which are often overlooked in other textbooks.

After completing this textbook, students will be well-versed in how to use the right social media platform(s) and how to best utilize the features and advertising offered by each one. This knowledge will enable students to gain job-ready skills to reach their target audience and achieve their social media content and advertising goals for the company that hires them.

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Seven channels are examined in-depth: Facebook, Twitter, Instagram, LinkedIn, YouTube, Yelp, and Pinterest. Activities and assignments in the text also challenge students to become familiar with other channels, including those that may only have a following on a single continent or in a specific country.

Informative case studies of social media marketing campaign successes and failures serve as examples of the different ways businesses have utilized various channels. Companies like Starbucks, Fruit of the Loom, and C&A show how well social media can work to achieve objectives. On the other hand, social media fails by other large corporations act as invaluable cautionary tales to those in the digital marketing industry.

Social Media Marketing Strategies includes a number of helpful videos, including a video interview with a small business owner, that help to amplify the textual presentation.