How Digital Marketing Curriculum Will Help Your Students Get Jobs
Teaching digital marketing courses to students is one of the best ways to prepare them for the work world. While most course subjects are only relevant to certain fields, digital marketing is universally useful for students intending to pursue any career, and employers are more…
Top 10 Digital Marketing Teacher Manuals
Are you a professor, college instructor, or high-school teacher looking for resources to help you teach digital marketing in a more effective way? There are plenty of great sources of information out there. Here are 10 books that make for great digital marketing teacher manuals,…
Terry O’Reilly Shares Marketing Wisdom
Terry O’Reilly is a veteran marketer, award-winning radio personality, and compelling storyteller. Audiences worldwide have seen his ads for companies like Volkswagen, Goodyear Tires, and Tim Hortons. They have listened to his podcast, Under the Influence. They’ve read his books, The Age of Persuasion: How Marketing…
Loyalty Programs: What Does the Future Hold?
Open your wallet, look on your cell phone screen, and do a quick count. How many loyalty programs are you enrolled in? If you’re like most Americans and Canadians, you’ve signed up for seven or eight. However, some of these programs are better than others…
Guerrilla Marketing in the Digital Age
Have you noticed that a growing number of YouTube’s pre-roll ads are now unskippable? Most of the time, this is simply annoying. However, a promo ad for the upcoming horror movie, The Nun, was more than just a little irksome. YouTube pulled the seven-second spot…
Developing a Pop-Up Shop Marketing Plan
You’ve seen them suddenly appear in long-vacant retail spaces. They are a pleasant surprise on that walk to work or aimless stroll through the mall. They’re pop-up shops and they’ve become increasingly popular in cities across North America. They create brand awareness for eCommerce businesses…
The Text Ad Versus Native Advertising
Is the Text Ad Dead? Is the text ad dead? In a word, no. Text ads—ads that use only words within specific length and sizing requirements—still appear in search engine results and on websites, and sometimes even social media as well. Text ads are simple…
10 Content Writing Ideas to Inspire You
A white screen and a flashing cursor can be intimidating sights. There’s so much space to fill, and yet the well of inspiration seems to have run dry. However, never fear, the chance of truly running out of things to say about your business or…
Small Business Success Story: Midnight Music
Many small businesses fail. In fact, the U.S. Small Business Administration released a 2017 report indicating that, “about one-fifth of business startups fail in the first year and about half of all employer establishments fail within five years. Only about one third survive ten years…
