Terry O’Reilly Shares Marketing Wisdom
Terry O’Reilly is a veteran marketer, award-winning radio personality, and compelling storyteller. Audiences worldwide have seen his ads for companies like Volkswagen, Goodyear Tires, and Tim Hortons. They have listened to his podcast, Under the Influence. They’ve read his books, The Age of Persuasion: How Marketing…
Loyalty Programs: What Does the Future Hold?
Open your wallet, look on your cell phone screen, and do a quick count. How many loyalty programs are you enrolled in? If you’re like most Americans and Canadians, you’ve signed up for seven or eight. However, some of these programs are better than others…
Guerrilla Marketing in the Digital Age
Have you noticed that a growing number of YouTube’s pre-roll ads are now unskippable? Most of the time, this is simply annoying. However, a promo ad for the upcoming horror movie, The Nun, was more than just a little irksome. YouTube pulled the seven-second spot…
Developing a Pop-Up Shop Marketing Plan
You’ve seen them suddenly appear in long-vacant retail spaces. They are a pleasant surprise on that walk to work or aimless stroll through the mall. They’re pop-up shops and they’ve become increasingly popular in cities across North America. They create brand awareness for eCommerce businesses…
The Text Ad Versus Native Advertising
Is the Text Ad Dead? Is the text ad dead? In a word, no. Text ads—ads that use only words within specific length and sizing requirements—still appear in search engine results and on websites, and sometimes even social media as well. Text ads are simple…
10 Content Writing Ideas to Inspire You
A white screen and a flashing cursor can be intimidating sights. There’s so much space to fill, and yet the well of inspiration seems to have run dry. However, never fear, the chance of truly running out of things to say about your business or…
Small Business Success Story: Midnight Music
Many small businesses fail. In fact, the U.S. Small Business Administration released a 2017 report indicating that, “about one-fifth of business startups fail in the first year and about half of all employer establishments fail within five years. Only about one third survive ten years…
A World Without Toys R’ Us Kids
The Internet pundits are taking to their keyboards in droves. They’re trying to explain why we’ll soon be living in a world without Toys R’ Us Kids. The general consensus about the primary reason for the fall of the toy retailer seems to be a…
What Makes SEO Copywriting Different?
SEO Copywriting is an Art Form Writing is a creative process. It involves conveying information or a narrative in a way that is compelling to readers. This same process applies to SEO copywriting, but it is made more challenging with the addition of a primary…