Category: Digital Marketing Fundamentals (DMF)

How to Make Digital Marketing Easier to Teach for College Instructors and University Professors

Making teaching easier on instructors not only helps improve their wellbeing and job satisfaction, it also reduces the amount of support your institution needs to provide to each instructor, reducing your overall costs and increasing profits. Help improve your college or university by making instructors’…

How to Teach Email Marketing to Your College and University Students

Follow these tips to make your email marketing lessons more effective. For more information on teaching digital marketing in your classroom, request an examination copy of one of our textbooks. Teach the Difference Between Email Content & Website Content Many people assume that writing a…

Top 10 Tips to Improve Your Digital Marketing Lesson Plans

Wondering how to improve your school’s digital marketing courses? Integrate these top 10 tips into your lesson plans.   1. Use Clear Language It’s easy to start using technical language when teaching digital marketing, but remember that your students are new to this and need…