Why Digital Marketing is Relevant to College & University Students in Every Field
Digital marketing is relevant to students in every area of study. Learn how a foundation in digital marketing enhances all students’ job prospects.
How Colleges & Universities Can Overcome the Difficulty of Keeping Digital Marketing Courses Up to Date
A number of obstacles make it difficult for instructors to keep their digital marketing courses up to date. Learn what they are and how to find a solution.
How Offering Digital Marketing Courses Can Build a New Revenue Category For Your Institution
More colleges and universities are offering digital marketing courses in order to bring in new revenue streams and improve their reputation.
How to Make Digital Marketing Easier to Teach for College Instructors and University Professors
Making teaching easier on instructors not only helps improve their wellbeing and job satisfaction, it also reduces the amount of support your institution needs to provide to each instructor, reducing your overall costs and increasing profits. Help improve your college or university by making instructors’…
What is the Value of Offering a College or University Digital Marketing Program?
Offering a digital marketing program can benefit your college or university in a myriad of ways. Here’s how. Add a New Revenue Stream Implementing a digital marketing curriculum allows colleges and universities to add a new revenue stream by offering popular course material to the…
How to Teach Email Marketing to Your College and University Students
Follow these tips to make your email marketing lessons more effective. For more information on teaching digital marketing in your classroom, request an examination copy of one of our textbooks. Teach the Difference Between Email Content & Website Content Many people assume that writing a…
New Release – Digital Marketing Fundamentals
Released: April 2022. We are very excited to announce Mujo’s new textbook release – Digital Marketing Fundamentals. We would like to thank all our contributing professors, department chairs, instructors, teachers, authors, students, staff, consultants, and agency partners, who rolled up their sleeves and helped…
Top 10 Tips to Improve Your Digital Marketing Lesson Plans
Wondering how to improve your school’s digital marketing courses? Integrate these top 10 tips into your lesson plans. 1. Use Clear Language It’s easy to start using technical language when teaching digital marketing, but remember that your students are new to this and need…
How to Teach Digital Marketing Fundamentals to Your Students
Are you teaching a course on digital marketing fundamentals? Follow these steps to keep your students engaged and motivated. Context is Key Use context to situate the skills that you are teaching. Present students with real-world examples of the kind of marketing hits and…
