New Release – Principles of Marketing
Upcoming Release: January 2023. We are very excited to announce Mujo’s new upcoming textbook release – Principles of Marketing. We would like to thank all our contributing professors, department chairs, instructors, teachers, authors, students, staff, consultants, and agency partners, who rolled up their sleeves…
Top 10 Tips to Improve Your Digital Marketing Lesson Plans
Wondering how to improve your school’s digital marketing courses? Integrate these top 10 tips into your lesson plans. 1. Use Clear Language It’s easy to start using technical language when teaching digital marketing, but remember that your students are new to this and need…
How to Teach Digital Marketing Fundamentals to Your Students
Are you teaching a course on digital marketing fundamentals? Follow these steps to keep your students engaged and motivated. Context is Key Use context to situate the skills that you are teaching. Present students with real-world examples of the kind of marketing hits and…
Best Digital Marketing Fundamentals Lesson Plans
Wondering how to put together the best digital marketing fundamentals course? Teachers offering digital marketing classes sometimes struggle with engaging students and imbuing them with the skills they need to thrive in a digital marketing career. Here’s what the best digital marketing fundamentals lesson plans…
Developing a Pop-Up Shop Marketing Plan
You’ve seen them suddenly appear in long-vacant retail spaces. They are a pleasant surprise on that walk to work or aimless stroll through the mall. They’re pop-up shops and they’ve become increasingly popular in cities across North America. They create brand awareness for eCommerce businesses…
The Text Ad Versus Native Advertising
Is the Text Ad Dead? Is the text ad dead? In a word, no. Text ads—ads that use only words within specific length and sizing requirements—still appear in search engine results and on websites, and sometimes even social media as well. Text ads are simple…
Small Business Success Story: Midnight Music
Many small businesses fail. In fact, the U.S. Small Business Administration released a 2017 report indicating that, “about one-fifth of business startups fail in the first year and about half of all employer establishments fail within five years. Only about one third survive ten years…
Seasonal Marketing Ideas for Your Business
The Advent of Seasonal Marketing Every year, businesses try to come up with new and exciting seasonal marketing ideas. The holidays bring out the shoppers, but there are more and more businesses competing for their attention. Thus, marketers need to be innovative and creative to…
Why Should You Choose a Digital Marketing Career?
A Digital Marketing Career is Rewarding Are you a creative person looking for a fulfilling outlet for your talents? Do you enjoy writing, graphic design, video production, and more? Then, digital marketing may be the right career choice for you. All the effort you expend…
