New Release – Pay-Per-Click Advertising
Released: April 2022. We are very excited to announce Mujo’s new textbook release – Pay-Per-Click Advertising. We would like to thank all our contributing professors, department chairs, instructors, teachers, authors, students, staff, consultants, and agency partners, who rolled up their sleeves and helped in…
Top 10 Tips to Improve Your Digital Marketing Lesson Plans
Wondering how to improve your school’s digital marketing courses? Integrate these top 10 tips into your lesson plans. 1. Use Clear Language It’s easy to start using technical language when teaching digital marketing, but remember that your students are new to this and need…
The Text Ad Versus Native Advertising
Is the Text Ad Dead? Is the text ad dead? In a word, no. Text ads—ads that use only words within specific length and sizing requirements—still appear in search engine results and on websites, and sometimes even social media as well. Text ads are simple…
How to Avoid Easy-to-Miss SEO Mistakes
Spotting and Fixing SEO Mistakes 1. Choosing a Primary Keyword that’s Too General Your online content needs the right primary keyword. However, even though you might spend hours on keyword research and find a popular term, that’s just not good enough. You must make that…
Why Should You Choose a Digital Marketing Career?
A Digital Marketing Career is Rewarding Are you a creative person looking for a fulfilling outlet for your talents? Do you enjoy writing, graphic design, video production, and more? Then, digital marketing may be the right career choice for you. All the effort you expend…
Why Goal Setting is Key to Success
Goal #1: Make Windmill Picture this: you are a 14-year-old living in Malawi. One day, your family tells you they no longer have the money to pay your high school tuition. What would you do? William Kamkwamba found himself in this situation, and decided to…
Photoshop: Not Just for Retouching
Looking Beyond Photoshop’s Controversial Reputation Did you know Rihanna has an extra thumbnail? Well, she doesn’t, but it sure looks like she does in this Instagram photo, published on Riri’s account Monday. People are calling out the “Photoshop fail” and, yet again, this Adobe program…
