Why Digital Marketing is Relevant to College & University Students in Every Field
Digital marketing is relevant to students in every area of study. Learn how a foundation in digital marketing enhances all students’ job prospects.
How Colleges & Universities Can Overcome the Difficulty of Keeping Digital Marketing Courses Up to Date
A number of obstacles make it difficult for instructors to keep their digital marketing courses up to date. Learn what they are and how to find a solution.
How Offering Digital Marketing Courses Can Build a New Revenue Category For Your Institution
More colleges and universities are offering digital marketing courses in order to bring in new revenue streams and improve their reputation.
How to Make Digital Marketing Easier to Teach for College Instructors and University Professors
Making teaching easier on instructors not only helps improve their wellbeing and job satisfaction, it also reduces the amount of support your institution needs to provide to each instructor, reducing your overall costs and increasing profits. Help improve your college or university by making instructors’…
Simple Big Data Resources to Help College Instructors Teach Analytics More Effectively
The best digital marketing programs include detailed lessons on big data analytics. Big data is any data that can be used to produce meaningful insights about market trends, customer preferences, patterns, and correlations that would otherwise remain hidden without data backing it up. Big data…
What College and University Students are Looking for in Digital Marketing Courses
Practical, Hands-on Experience When it comes to digital marketing, students often learn best by doing. Students will want to know that the course they choose will give them practical, hands-on experience that they can take with them into the real world. It’s not enough to…
What is the Value of Offering a College or University Digital Marketing Program?
Offering a digital marketing program can benefit your college or university in a myriad of ways. Here’s how. Add a New Revenue Stream Implementing a digital marketing curriculum allows colleges and universities to add a new revenue stream by offering popular course material to the…
5 Ways to Help Your College Instructors Save Time
Make Lesson Planning Easier Lesson planning can be very time-consuming and labor-intensive, and instructors often need a lot of support to get it all done. However, with the right resources, lesson planning can be quick and painless. If you provide your instructors with pre-planned lessons,…
- Big Data Analytics And Reporting (BDAR) (6)
- CRM Marketing Automation (CRMMA) (7)
- Digital Marketing Fundamentals (DMF) (25)
- Educator Resources (1)
- New Releases and Textbook Updates (10)
- Pay Per Click Advertising (PPCA) (7)
- Principles Of Marketing (POM) (15)
- Search Engine Optimization Marketing (SEOM) (12)
- Social Media Marketing (2)
- Social Media Marketing Strategies (SMMS) (22)
- Strategic Web Design and eCommerce (SWDE) (14)
- Teaching Tips And Resources (57)
- Writing Digital Media Content (WDMC) (16)