How to Make Digital Marketing Easier to Teach for College Instructors and University Professors
Making teaching easier on instructors not only helps improve their wellbeing and job satisfaction, it also reduces the amount of support your institution needs to provide to each instructor, reducing your overall costs and increasing profits. Help improve your college or university by making instructors’…
Simple Big Data Resources to Help College Instructors Teach Analytics More Effectively
The best digital marketing programs include detailed lessons on big data analytics. Big data is any data that can be used to produce meaningful insights about market trends, customer preferences, patterns, and correlations that would otherwise remain hidden without data backing it up. Big data…
What College and University Students are Looking for in Digital Marketing Courses
Practical, Hands-on Experience When it comes to digital marketing, students often learn best by doing. Students will want to know that the course they choose will give them practical, hands-on experience that they can take with them into the real world. It’s not enough to…
What is the Value of Offering a College or University Digital Marketing Program?
Offering a digital marketing program can benefit your college or university in a myriad of ways. Here’s how. Add a New Revenue Stream Implementing a digital marketing curriculum allows colleges and universities to add a new revenue stream by offering popular course material to the…
5 Ways to Help Your College Instructors Save Time
Make Lesson Planning Easier Lesson planning can be very time-consuming and labor-intensive, and instructors often need a lot of support to get it all done. However, with the right resources, lesson planning can be quick and painless. If you provide your instructors with pre-planned lessons,…
The Best CRM and Marketing Automation Lesson Plans for Colleges & Universities
More and more educational institutions, from high schools to technical colleges to universities, are including CRM and marketing automation lesson plans in their curriculum. Here are some simple tips to make lesson plans more effective at your institution. Teach How to Do it Manually Before…
Why College & University Students Need to Learn WordPress Before Entering the Workforce
If your college is offering any kind of digital marketing course, whether it focuses on web design, content writing, or anything in between, it is essential to teach students the basics of WordPress. Whatever aspect of digital marketing they wish to focus on, WordPress is…
Why and How to Teach Zoho to Your College and University Students
College and University Students Who Know Zoho Have an Edge With over 250,000 businesses currently using Zoho, it’s likely that students about to join the workforce will find themselves interviewing at companies that use this CRM. Those who have been familiarized with the platform through…
How to Teach Email Marketing to Your College and University Students
Follow these tips to make your email marketing lessons more effective. For more information on teaching digital marketing in your classroom, request an examination copy of one of our textbooks. Teach the Difference Between Email Content & Website Content Many people assume that writing a…
