The Best CRM and Marketing Automation Lesson Plans for Colleges & Universities
More and more educational institutions, from high schools to technical colleges to universities, are including CRM and marketing automation lesson plans in their curriculum. Here are some simple tips to make lesson plans more effective at your institution. Teach How to Do it Manually Before…
Why College & University Students Need to Learn WordPress Before Entering the Workforce
If your college is offering any kind of digital marketing course, whether it focuses on web design, content writing, or anything in between, it is essential to teach students the basics of WordPress. Whatever aspect of digital marketing they wish to focus on, WordPress is…
Why and How to Teach Zoho to Your College and University Students
College and University Students Who Know Zoho Have an Edge With over 250,000 businesses currently using Zoho, it’s likely that students about to join the workforce will find themselves interviewing at companies that use this CRM. Those who have been familiarized with the platform through…
How to Teach Email Marketing to Your College and University Students
Follow these tips to make your email marketing lessons more effective. For more information on teaching digital marketing in your classroom, request an examination copy of one of our textbooks. Teach the Difference Between Email Content & Website Content Many people assume that writing a…
Why More College Instructors are Teaching E-commerce Classes With Shopify Elements
Learning Shopify gives students a distinct advantage when they enter the workforce. Many employers are looking for team members that are already comfortable with Shopify, so learning this platform will help students land jobs and prepare them for something they’ll likely be using regularly at…
Best SEO Lesson Plans for College and University Instructors
If your high school or post-secondary institution is considering offering courses on SEO in order to empower students with the real-world marketing skills they need to thrive in business, it is important to ensure that the courses you offer provide the best information in a…
Top 10 Tips to Improve Your Digital Marketing Lesson Plans
Wondering how to improve your school’s digital marketing courses? Integrate these top 10 tips into your lesson plans. 1. Use Clear Language It’s easy to start using technical language when teaching digital marketing, but remember that your students are new to this and need…
How to Teach Digital Marketing Fundamentals to Your Students
Are you teaching a course on digital marketing fundamentals? Follow these steps to keep your students engaged and motivated. Context is Key Use context to situate the skills that you are teaching. Present students with real-world examples of the kind of marketing hits and…
Best Digital Marketing Fundamentals Lesson Plans
Wondering how to put together the best digital marketing fundamentals course? Teachers offering digital marketing classes sometimes struggle with engaging students and imbuing them with the skills they need to thrive in a digital marketing career. Here’s what the best digital marketing fundamentals lesson plans…
