Digital marketing has become an increasingly important field in today’s business world. As a result, all of the top colleges and universities have started to offer courses in digital marketing. However, keeping these courses up to date with the latest industry trends and technologies can be a significant challenge for college instructors and university professors. Here are some of the reasons why digital marketing courses are hard to keep up to date, and what you can do to keep your faculty on top of this ever-evolving industry.

Lack of Industry Experience

Many instructors do not have a lot of (if any) industry experience, since their experience is mostly in education. While it is crucial to have an instructor who has been trained in pedagogy, the lack of industry experience can be an obstacle. Instructors are less likely to be aware of changes in the digital marketing field and may not know when to update their course materials. Supplying teachers with textbooks and curricula created by digital marketing industry professionals is an effective way to support instructors who may not know the ins and outs of the digital marketing industry.

Course materials that help instructors navigate teaching subject matter that they may not have professional experience in will cut back on course prep time and make for more effective course delivery. Mujo’s teacher manuals are designed to guide instructors through the entire course step by step, and all of Mujo’s digital marketing content is reviewed by industry experts.

Rapid Changes in Technology & Best Practices

Digital marketing is a constantly evolving field, with new technologies, platforms, and strategies emerging all the time. College instructors and university professors must keep up with these changes and ensure that their course content remains current and relevant. However, this can be challenging when industry trends and technologies are constantly changing, and it can be difficult to predict which trends will stick around and which will fade away. Supplying your professors with digital marketing textbooks that are updated regularly with the latest industry best practices is the best way to keep up with the rapid changes.

Lack of Standardization for Textbooks

Because digital marketing is a relatively new field and has not been taught in colleges and universities until recently, there is still a lack of standardization when it comes to educational materials on the subject. This can make it challenging for college instructors and university professors to develop course materials that align with industry standards. As a result, their course content may contain inaccurate information, and they may struggle to keep up with the latest industry trends. Instructors aren’t always aware of the latest techniques used by digital marketing professionals, which is why it is so useful to have course materials that provide hands-on projects that utilize the latest platforms and strategies used by professional marketers.

While these obstacles can create difficulty for digital marketing instructors, colleges and universities can implement strategies to bypass them. Be diligent about providing faculty with reliable, up-to-date textbooks and course materials created by industry professionals and providing hands-on projects that use the latest digital marketing techniques and platforms. Mujo is proud to provide many institutions with regularly updated digital marketing textbooks written by industry professionals.

Request Examination Copies