Get an introduction to the exciting world of social media marketing in Chapter One of Social Media Marketing Strategies. The chapter, “Social Media Governing Strategies”, begins by describing how businesses set campaign goals and create buyer personas. Students will also see how companies evaluate their competitors’ social media, and then select the right channels for their own businesses and utilize them advantageously. To download the first chapter, fill out the form provided. Once your form has been received, your free chapter will be available via a clickable link.