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Mujo's Digital Marketing Curriculum

Digital Marketing Industry Courseware for the 21st Century

For people wanting to learn or teach the ins and outs of the digital marketing business, Mujo's textbooks are the perfect resource. Our curriculum was ed by professionals currently working in digital marketing. We offer books that teach the all-important digital marketing basics:

  • Branding
  • Identifying a target market
  • Conducting keyword research
  • SEO
  • PPC
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Mujo is for Professionals

For more advanced learners and professionals working in the field who are looking to upgrade their digital marketing skills, we also have publications that focus on:

  • Social media marketing strategies and analytics
  • Lead conversion and management
  • Marketing budgets and ROI
  • Website Development
  • Etc...

If you want to learn digital marketing or are an educator or college administrator interested in ordering premium learning resources for your students, now is the time to get Mujo’s digital marketing publications.


Mujo's textbooks and eBooks offer readers insights into successful and unsuccessful marketing campaigns. In our digital marketing case studies, we present examples that people can learn from. Winning campaigns teach us what strategies work. Failed ones demonstrate which ones don’t. In the Mujo courseware, discussion questions and activities are built around these digital marketing case studies so learners analyze them in depth. This kind of analysis often yields innovative digital marketing ideas and teaches readers which digital marketing techniques are effective.


The digital marketing field offers many opportunities for career success. Yet, how do new graduates or professionals find those opportunities? This is where Mujo comes in. Our courseware contains content written by industry insiders who know where the avenues for success are in digital marketing for business. They know what you need to know to succeed. With this in mind, we’ve ensured that all the sure-fire winning digital marketing techniques and tips are included in our materials.

Our publications are also regularly updated to include recent ments and innovations in the field. We regularly review our recommended practices in our book series and ensure that everything we suggest to readers is still relevant and accurate as the industry evolves.

If you are a student or a professional in the digital marketing industry, you need Mujo to keep you current and well-equipped with the skills employers are looking for. If you are a post-secondary instructor or administrator, you need to give your students the best digital marketing curriculum available today.