Description
Mujo’s Artificial Intelligence Sales Fundamentals textbook is an essential resource for students eager to understand how artificial intelligence is transforming modern sales practices. This comprehensive guide explores the impact of AI on key areas such as the sales cycle, customer relationship management (CRM) platforms, lead evaluation techniques, and the role of large language models (LLMs). By examining these topics, students will gain valuable insights into how AI optimizes sales processes and enhances customer interactions across various industries.
In addition to theoretical knowledge, the textbook offers practical guidance on the risks and benefits of utilizing AI-powered tools. It equips learners with effective implementation strategies and real-world case studies that illustrate successful applications in the field. By studying this resource, students will develop critical thinking skills and practical expertise necessary to thrive in today’s AI-enhanced sales environment, making it ideal for higher education students, sales professionals, and anyone looking to excel in the rapidly evolving landscape of AI-driven sales.
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