Description
Mujo’s Business Analytics Fundamentals provides students with a thorough and practical introduction to the world of business analytics powered by artificial intelligence. This textbook covers essential AI-driven techniques for forecasting, data management, and machine learning, helping students understand how these technologies are reshaping data analysis and business intelligence. Key topics include the application of AI in predictive analytics, optimizing data processing workflows, and ensuring privacy and anonymization in data usage.
Students will also develop critical skills in prompt engineering, AI governance policy development, and data visualization, enabling them to effectively communicate analytical insights. In addition, the course explores the process of model fine-tuning to enhance predictive accuracy and performance. By mastering these concepts and techniques, learners will gain the knowledge and hands-on experience needed to apply AI-driven business analytics in real-world settings, empowering them to make data-informed decisions in an increasingly data-centric world.
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