CRM Marketing Automation (PRINTED) Higher Ed Teacher Manual (CRMMA-TM)
CRM Marketing Automation Teacher Manual (40-70) Hours of Curriculum
This curriculum takes an in-depth look at CRM, lead management, marketing automation and conversion. The textbook examines the top 3 platforms and delves deeper into the zoho platform emphasizing the importance of data in managing and growing a business. Generating traffic from a website is crucial, but converting traffic into clients and sales is the goal. Students gain a solid foundation when it comes to setting up a crm and integrating the marketing hub and email automation systems that track and convert sales.