CRM Marketing Automation (Higher Ed Student Edition) CRMMA-SM
$139.00
Product Description
CRM Marketing Automation Textbook
This curriculum takes an in-depth look at analytics, CRM, lead management, and conversion. The textbook examines the importance of data in managing and growing a business. Generating traffic from a website is crucial, but converting traffic into clients and sales is the goal. Students gain a solid foundation when it comes to setting up these systems that track and convert sales. Educators, please see the teacher’s manual.
Additional information
| Book Format | Electronic – Vital Source, Soft Copy Printed |
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