CRM Marketing Automation (Higher Ed Student Edition) CRMMA-SM


SKU: CRMMA - Student Category:

Product Description

CRM Marketing Automation Textbook

This curriculum takes an in-depth look at analytics, CRM, lead management, and conversion. The textbook examines the importance of data in managing and growing a business. Generating traffic from a website is crucial, but converting traffic into clients and sales is the goal. Students gain a solid foundation when it comes to setting up these systems that track and convert sales. Educators, please see the teacher’s manual.

Additional information

Book Format

Electronic – Vital Source, Soft Copy Printed