Digital Marketing Fundamentals (Higher Ed Student Edition) DMF-SM
Digital Marketing Fundamentals Textbook
This curriculum introduces students to both the best practices and to the common foundation of digital marketing and branding. The textbook also includes an introduction to the main tools that digital marketers are using in the field today which include SEO, PPC, email marketing, and much more. In addition, students will create a brand style guide upon course completion.
Softcover Textbook, Electronic Delivery (VitalSource), Electronic Delivery (Texidium)