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Fundamentals of Digital Marketing Course Book (Higher Ed Student Edition) DMF-SM

$139.00

Our fundamentals of digital marketing course student textbook for higher education provides a comprehensive introduction to the main elements and tools that digital marketers are using in the field today. Covering branding, audience, goal setting, domain names, content development, email marketing, project management, and budgeting.

Product Description

Digital Marketing Fundamentals Student Textbook

This digital marketing fundamentals course book introduces higher education students to both the best practices and to the foundation of digital marketing and branding. The textbook curriculum also includes an introduction to the main tools that digital marketers are using in the field today which include SEO, PPC, email marketing, and much more. In addition, students will create a brand style guide upon course completion.

Learn More about this title with a general overview of our Fundamentals Education Program

Additional information

Book Format

Electronic – Vital Source, Soft Copy Printed

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