Foundations of Marketing – High School Student Textbook (FOM-SM)
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Foundations of Marketing Student Textbook
Written by agency professionals, our foundations of marketing (high school edition for students in grades 10-11-12). The textbook provides students with a current perspective on the core foundations of marketing. Through this textbook, students will explore a wide range of marketing principles, including buyer personas, value propositions, brand identity, KPIs, strategy, pricing, revenue modeling, market research, trends.