Generative AI for Business Textbook For Higher Education Students

$139.00

Description

Mujo’s Generative AI for Business is an essential guide for students looking to explore the transformative potential of AI in modern business practices. This comprehensive textbook covers effective strategies for prompt engineering, selecting and implementing AI systems, and utilizing AI for demand forecasting and market research. Students will also learn how to develop robust implementation strategies while navigating the ethical and legal considerations that AI can present. As generative AI continues to reshape the business landscape, this resource equips future leaders with the knowledge to harness its power, boost productivity, and drive innovation across various industries. 

Additional information

Book Format

Electronic – Vital Source, Soft Copy Printed

Table of Contents

Ch 1 Introduction to Generative AI
Ch 2 Key Concepts
Ch 3 Business Applications
Ch 4 Implementation and Integration
Ch 5 Growth and Scaling
Ch 6 Content Creation
Ch 7 Customer Experience and Support
Ch 8 Ethics, Responsibility and Governance

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