Marketing Automation (Student Edition) Coming Fall 2020
40 Hours of Curriculum
This curriculum takes an in-depth look at analytics, CRM, lead management, and conversion. The textbook examines the importance of data in managing and growing a business. Generating traffic from a website is crucial, but converting traffic into clients and sales is the goal. Students gain a solid foundation when it comes to setting up these systems that track and convert sales.
Softcover Textbook, Electronic Delivery (VitalSource), Electronic Delivery (Texidium)