Marketing Automation (Teacher Edition) Coming Fall 2020
40 Hours of Curriculum
This curriculum takes an in-depth look at analytics, CRM, lead management, and conversion. The textbook examines the importance of data in managing and growing a business. Generating traffic from a website is crucial, but converting traffic into clients and sales is the goal. Students gain a solid foundation when it comes to setting up these systems that track and convert sales. This Textbook is due for release fall 2020.
All softcover editions will receive answer keys sent separately upon purchase.
Softcover Textbook, Electronic Delivery (VitalSource), Electronic Delivery (Texidium)