Pay Per Click Advertising (PPCA-SM) Student Textbook
Backed by over 25 years of industry experience, Mujo’s PPCA student textbook for higher education provides instructors with a complete curriculum, syllabus and lesson plans.
Pay Per Click Advertising Student Textbook (40+) Hours of Curriculum
This PPCA student textbook is written for both marketing students and professionals by industry experts with 25 years experience in online advertising. Mujo’s Pay Per Click Advertising (PPCA) student textbook for students is a comprehensive in-depth guide to current industry best practices, creating and optimizing campaigns and landing page content. Online advertising teachers will be provided with the necessary materials, including PPCA syllabus, instructor manual, lesson plans and more.
Learn more about our Pay Per Click Advertising Education Program
All softcover editions will receive answer keys sent separately upon purchase.