Principles Of Marketing (POM) Higher Ed Teacher Manual POM-TM

Product Description

Principles of Marketing Fundamentals covers all this and more, but it doesn’t just present and define terminology. Instead, POM demonstrates how these concepts are integral to the best practices that are at work within the marketing industry every day. The teacher edition and training platform of this digital textbook also incorporates communicative activities, projects, and assessment tools that will help students, teachers, and professionals alike to gauge their progress and comprehension of the materials.

They also provide minute-by-minute lesson plans and handy post it notes built right into the textbook, we provide a slick online teacher training online platform that makes it easy for instructors to deliver the digital marketing fundamentals content. We have hundreds of instructor tutorial videos, chapter-by-chapter PowerPoint decks, and supplemental material that will give you the flexibility to run your class between 40-50 hours in length.