Copywriting For the Web (Higher Ed Student Edition) WFTW-SM


Copywriting higher ed student textbook written by industry professionals. learn how to write blogs, web pages, landing page, ppc advertising and more

SKU: WFTW - Student Category:

Product Description

Copywriting For The Web Textbook

Writing online is very different from writing print. Thus, even strong writers must master how to write content for the digital environment. This copywriting curriculum will provide an in-depth look into the writing process. Also, from white papers to e-Newsletters, students will discover how to create optimized content for the web. Video storyboarding and scripting, as well as content promotion, will also be examined.

General overview of Digital Writing Education Program.

Additional information

Book Format

Electronic – Vital Source, Soft Copy Printed

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