Description
This Principles of Marketing textbook is a comprehensive and up-to-date resource that offers students an in-depth exploration of the core foundations of marketing. With over 40 hours of content, this textbook goes beyond surface-level concepts, providing a thorough understanding of the principles that drive successful marketing strategies. This textbook delves into various key areas of marketing, gaining valuable insights and practical knowledge. Students will learn more about topics such as ethics, buyer personas, value propositions, branding, KPIs, strategy, pricing, revenue modelling, market research, trends, and the Ps and Cs of marketing. It is designed for higher education students seeking a thorough understanding of marketing principles and their practical applications. With its extensive content and real-world examples, it prepares students to navigate the dynamic marketing landscape and develop effective strategies to meet the ever-changing demands of consumers and businesses.
ISBN: 9781998798032
BOOK CODE: POM-SM
Fulfillment Details:
- Electronic Books: Our e-books are always up to date. You will receive the latest VitalSource code for redeeming your electronic book(s).
- Printed Books Option: If you want soft cover printed copies, they are available for an additional cost. Each book costs $199.00, plus shipping fees.
- How to Request: To request printed copies, please mention this during your checkout process. We will then update your invoice to reflect this request and send the updated invoice to you.
