Description
This Social Media Marketing textbook offers a comprehensive higher education curriculum that delves into the major social media platforms in a multifaceted manner. It covers platforms such as Facebook, X, Instagram, TikTok, LinkedIn, YouTube, and more, providing insights on how marketers can effectively integrate these platforms into their digital strategies. The curriculum emphasizes three key aspects: personal use, business purposes, and advertising, enabling students to grasp the platforms’ nuances and create well-designed campaigns that yield optimal results. In today’s digital landscape, where social media plays a pivotal role in shaping brand image and customer engagement, this textbook equips students with the knowledge and skills to choose the right social media platform and leverage its features to effectively reach their target audience.
ISBN: 9781998798117
BOOK CODE: SMMS-SM
Fulfillment Details:
- Electronic Books: Our e-books are always up to date. You will receive the latest VitalSource code for redeeming your electronic book(s).
- Printed Books Option: If you want soft cover printed copies, they are available for an additional cost. Each book costs $199.00, plus shipping fees.
- How to Request: To request printed copies, please mention this during your checkout process. We will then update your invoice to reflect this request and send the updated invoice to you.
