Influencer Marketing Fundamentals Teacher Manual For Higher Education

Description

Mujo’s Influencer Marketing Fundamentals examines the growing importance of influencer partnerships in digital marketing. Throughout this textbook, students will explore the role that influencers can play in helping businesses improve their brand recognition and learn how to develop strategies for influencer outreach and partnerships.

ISBN: 9781998798285

BOOK CODE: IMF-TM

Important Instructions:

  1. Licensing Requirement: It’s essential that each student in your class purchases the accompanying student textbook. Compliance with our licensing agreement requires this.
  2. How to Order: When you adopt Influencer Marketing Fundamentals as your course textbook, you’ll receive complimentary instructor manuals and teaching resources, including slides, quizzes, and more, designed to seamlessly integrate with your curriculum. To get started, connect with your local Mujo representative, email us at admin@mujo.com, call 1-888-536-6856, or complete our online purchase order form. A dedicated team member will respond within one business day to assist you.

Fulfillment Details:

  1. Electronic Books: Our e-books are always up to date. You will receive the latest VitalSource code for redeeming your electronic book(s).
  2. Printed Books Option: If you want soft cover printed copies, they are available for an additional cost. Each book costs $199.00, plus shipping fees.

Additional information

Book Format

Electronic – Vital Source, Soft Copy Printed

Discipline

Digital Marketing

Textbook Edition

For Post-Secondary Instructors

Subject

Influencer Marketing, Social Media & Content Creation

Table of Contents

Ch 1 What is Influencer Marketing?
Ch 2 Identifying Influencers
Ch 3 Outreach Strategies
Ch 4 Collaboration and Partnerships
Ch 5 Content Creation
Ch 6 Social Monitoring and Social Listening
Ch 7 Social Media Aggregation
Ch 8 Law, Ethics, and Analytics
Learning Outcomes are available upon request

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