Description
This Pay-Per-Click Advertising student textbook is a comprehensive resource that equips students with the knowledge and practical skills to develop and manage successful PPC campaigns. Written by industry experts with over 25 years of experience, this textbook caters to both marketing students and professionals. It covers a wide range of topics, including identifying target audiences, keyword research, platform selection, and landing page development for PPC advertisements. Students will work with various tools to collect and interpret data, learning how to optimize different campaign aspects using this valuable information.
ISBN: 9781988940823
BOOK CODE: PPCA-TM
Important Instructions:
- Licensing Requirement: It’s essential that each student in your class purchases the accompanying student textbook. Compliance with our licensing agreement requires this.
- How to Order: When you adopt Pay-Per-Click Advertising as your course textbook, you’ll receive complimentary instructor manuals and teaching resources, including slides, quizzes, and more, designed to seamlessly integrate with your curriculum. To get started, connect with your local Mujo representative, email us at admin@mujo.com, call 1-888-536-6856, or complete our online purchase order form. A dedicated team member will respond within one business day to assist you.
Fulfillment Details:
- Electronic Books: Our e-books are always up to date. You will receive the latest VitalSource code for redeeming your electronic book(s).
- Printed Books Option: If you want soft cover printed copies, they are available for an additional cost. Each book costs $199.00, plus shipping fees.
