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Principles of Marketing Teacher Manual For Higher Education

SKU: POM - Teachers Manual Categories: , Tag:

Description

Elevate your marketing courses with Mujo’s Principles of Marketing Instructor Manual, a comprehensive resource designed to support higher education faculty in delivering engaging, rigorous, and practical instruction. Tailored to complement our student textbook, this manual equips you with over 40 hours of ready-to-use content to streamline course preparation and enhance student outcomes in business and marketing programs.

ISBN: 9781998798056

BOOK CODE: POM-TM

Important Instructions:

  1. Licensing Requirement: It’s essential that each student in your class purchases the accompanying student textbook. Compliance with our licensing agreement requires this.
  2. How to Order: When you adopt Principles of Marketing as your course textbook, you’ll receive complimentary instructor manuals and teaching resources, including slides, quizzes, and more, designed to seamlessly integrate with your curriculum. To get started, connect with your local Mujo representative, email us at admin@mujo.com, call 1-888-536-6856, or complete our online purchase order form. A dedicated team member will respond within one business day to assist you.

Fulfillment Details:

  1. Electronic Books: Our e-books are always up to date. You will receive the latest VitalSource code for redeeming your electronic book(s).
  2. Printed Books Option: If you want soft cover printed copies, they are available for an additional cost. Each book costs $199.00, plus shipping fees.

Additional information

Discipline

Digital Marketing

Textbook Edition

For Post-Secondary Instructors

Subject

General Digital Marketing

Table of Contents

Ch 1 Marketing Fundamentals
Ch 2 Opportunities and Customers
Ch 3 Products and Services
Ch 4 Purchase and Brand Experience
Ch 5 Strategies and Planning
Ch 6 Price and Value
Ch 7 Growth and Scalability
Ch 8 Analytics and Optimization
Learning Outcomes are available upon request

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