Principles of Marketing Teacher Manual For Higher Education

SKU: POM - Teachers Manual Categories: , Tag:

Description

Elevate your marketing courses with Mujo’s Principles of Marketing Instructor Manual, a comprehensive resource designed to support higher education faculty in delivering engaging, rigorous, and practical instruction. Tailored to complement our student textbook, this manual equips you with over 40 hours of ready-to-use content to streamline course preparation and enhance student outcomes in business and marketing programs.

ISBN: 9781998798056

BOOK CODE: POM-TM

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Additional information

Discipline

Digital Marketing

Textbook Edition

For Post-Secondary Instructors

Subject

General Digital Marketing

Table of Contents

Ch 1 Marketing Fundamentals
Ch 2 Opportunities and Customers
Ch 3 Products and Services
Ch 4 Purchase and Brand Experience
Ch 5 Strategies and Planning
Ch 6 Price and Value
Ch 7 Growth and Scalability
Ch 8 Analytics and Optimization
Learning Outcomes are available upon request

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