Description
The Public Relations Strategy and Communications textbook provides students with a modern perspective on the field of PR and Communications. Through this textbook, students will learn to develop and execute effective PR strategies, and explore tactics for media relations, crisis management, and corporate social responsibility. Students will also consider the legal and ethical dimensions of PR.
ISBN: 9781998798339
BOOK CODE: PRSC-TM
Important Instructions:
- Licensing Requirement: It’s essential that each student in your class purchases the accompanying student textbook. Compliance with our licensing agreement requires this.
- How to Order: When you adopt Public Relations Strategy and Communications as your course textbook, you’ll receive complimentary instructor manuals and teaching resources, including slides, quizzes, and more, designed to seamlessly integrate with your curriculum. To get started, connect with your local Mujo representative, email us at admin@mujo.com, call 1-888-536-6856, or complete our online purchase order form. A dedicated team member will respond within one business day to assist you.
Fulfillment Details:
- Electronic Books: Our e-books are always up to date. You will receive the latest VitalSource code for redeeming your electronic book(s).
- Printed Books Option: If you want soft cover printed copies, they are available for an additional cost. Each book costs $199.00, plus shipping fees.
