CRM Marketing Automation Textbook
Using CRM's to manage contacts and relationships is otherwise known as big data. Understanding the most common CRM platforms and then how to turn them into marketing automation machines is the foundation of this textbook. Our crm marketing automation textbook and curriculum takes an in-depth look at the top CRM platforms. We will then drill down on the top 3 using their integration into websites, marketing automation, sales and lead management. Students will learn how to set up, integrate and maintain both a CRM and email marketing automation platforms for a business.