Strategic Web Design and e-Commerce Textbook

Strategic Web Design and e-Commerce Digital Textbook

Students Build a Clear Understanding of Web Design Platform Options and Focuses on the WordPress, Woo commerce and Shopify Platforms with a Free Hosted Learning Environment

Our Strategic Web Design and e-Commerce Digital Textbook was created because radical changes are occurring in how websites are built, what platform to choose to build in, and how to use web hosting.

There is now demand that all online content be view-able on everything from the largest of TV screens to the smallest of smart phones. Thus, newer methods to deliver and display increasingly complex sites have been created. Website templates using WordPress, Woo commerce and Shopify Themes, and HTML5 programming are leading the way forward in the industry.

In addition to our teacher manuals that provide minute-by-minute lesson plans and handy post-it notes built right into the textbook, we provide a slick online teacher training online platform that makes it easy for instructors to deliver the strategic web design content. We have hundreds of instructor tutorial videos, chapter-by-chapter PowerPoint decks, and supplemental material that will give you the flexibility to run your class between 40-60 hours in length.

In our Strategic Web Design and e-Commerce digital textbook, students and digital marketing professionals will gain an understanding of these changes and how the industry and those working in it are adapting. They will also be able to use WordPress templates to build a fully functional website that showcases their talent.

SWDE content goes into more detail around the technology choices and project planning process for students to have practical success and contribute to their jobs right away. To accomplish this, readers are guided step-by-step through the following:

Getting Started

  • Project Management
  • Building a Website: Level One
  • Social Media Integration
  • Registering Social Media
  • Building a Website: Level Two

The Creative Effort

  • Writing and Editing Web Pages
  • Writing Landing Pages
  • Imagery and Multimedia
  • Raster Versus Vector Images
  • Adobe Photoshop

Security & Analytics

  • Site Security
  • Business and Geographic Listings
  • Asset Security
  • Cloud and Data Security
  • Analytics

Integration & Maintenance

  • Customer Relationship Management (CRM)
  • eCommerce
  • Affiliate Programs
  • A/B Testing

Content Development

  • Content marketing and corporate blogs
  • Choosing a blogging platform
  • Writing a blog post


  • Online video advertising
  • Podcasts
  • Music streaming channels

Lead Generation and e-Commerce

  • WordPress
  • Woo commerce
  • Shopify
  • Amazon
  • Other Platforms

Strategic Web Design also incorporates communicative activities and assessment tools that will help students, teachers, and professionals alike to gauge their progress and comprehension of the materials. Discussion questions, brainstorming activities, and other tasks will challenge students to be creative and critical when it comes to examining what they are learning. A midterm exam and assignments within the text also test readers’ knowledge and their ability to apply that knowledge (additional testing materials and supplements are also available).

Teacher Training Cloud Courseware

  • Our Soft-Copy Printed or Digital Teacher Manuals are identical versions of our student textbooks with the same look and feel and come with a built-in overlay of:
    • Minute-by-minute lesson plans
    • Convenient post-it notes throughout the content to give the instructor more guidance
    • Assignments
    • Quizzes with answer keys
    • Midterms and final exams
  • Our Teacher Training Cloud Platform provides:
    • Chapter-by-chapter instructional video tutorials
    • Individual chapter PowerPoints
    • Supplemental content to extend the hours of your course
    • Certificate of instructor completion
    • Digital midterm and final exams
    • Learn more about our teacher training cloud here

Chat with us now, or call 1.888.536.6856 to speak to a curriculum adviser