Turnkey Digital Marketing Curriculum and Textbooks
(All of our textbooks are available as a suite or individually)
This textbook and curriculum introduce students to the best practices and common foundation of digital marketing and branding. They also include an introduction to the main tools that digital marketers are currently using who are employed in the field today. The students will gain an understanding of search engine optimization, pay per click, email marketing, domain names, and much more.
This textbook and curriculum focuses on the actual tools including WordPress for web design and advances students’ knowledge by teaching how websites work and how the technology choices for building one are more important than you may think. Students leave with an understanding of analytics and a completed and functioning website that they have built from scratch.
This textbook and curriculum covers all of the major social media platforms and how marketers can include these platforms in their digital strategies. We break down the 3 ways to use social media for personal use, business use, and business advertising. This helps students understand the platforms so they can build better-designed campaigns that generate more results.
This textbook and curriculum delves deep into analytics, CRM, lead management, and conversion. They detail the importance of data in managing and growing a business. Generating traffic from a website is crucial, but converting traffic into clients and sales is what all of this is about. Students gain a solid foundation of how to set up these systems to track and convert sales.
Who is Mujo’s Digital Marketing Textbooks and Curriculum For?
(All of our content is available in printed hardcopy textbooks or in a digital reader version)
Written by current professionals in the digital marketing world, your institution and students will have access to the latest in digital marketing techniques.
Each textbook is designed with educators in mind. Comprehensive lesson plans and sample questions make it the perfect resource to supplement your lectures.
Never fall behind again with our materials. Updated regularly, our textbooks are perfect for new and seasoned marketing professionals alike.
Mujo Case Studies
Sprott Shaw College has been educating professionals for over a century. Mujo developed a unique and engaging digital marketing curriculum for the college.