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Digital Marketing Curriculum, Syllabus and Teacher Training Cloud - Designed for Higher-Education and High Schools
HIGHER-EDUCATION DIGITAL MARKETING CURRICULUM PUBLICATIONS
Digital Marketing Fundamentals
Our digital marketing fundamentals teacher manual, student textbook and curriculum introduces students to both the best practices and common foundation of digital marketing and branding. The textbook includes an introduction to the main tools that agencies are using in the field today, which include domains, goal setting, keyword research, email marketing, and much more. Students will create a brand style guide upon completion.
Strategic Web Design and E-Commerce
Our strategic web design and e-commerce teacher manual, student textbook and curriculum focuses on using WordPress, WooCommerce and Shopify for website design. The textbook examines how technology choices for building a website are more important than many may think. Students take away a working understanding of both lead generation and ecommerce websites along with a functional website.
Social Media Marketing Strategies
Our social media marketing strategies teacher manual, student textbook and curriculum covers all major social media platforms, and how marketing students can incorporate these platforms in their digital strategies. The textbook breaks down the three ways to use social media for personal use, business use, and business advertising. This helps students understand the platforms so that they can build better-designed campaigns that convert.
Pay Per Click Advertising
Our Pay Per Click Advertising Curriculum helps teachers take thier students into truly understanding the 21st century phenomenon of online advertising. Advertising online has changed the way we get informed, research, and purchase our good and services.
All businesses know the importance of being a part of this online network, and as such, need people who know how to use the online advertising channels to their best advantage.
Writing Digital Media Content
Our writing digital media content teacher manual, student textbook and curriculum helps anyone---whether they are new to writing or have a background in print journalism-- write effectively for digital media online platforms. Reading and writing online is very different from print. Therefore, even strong writers must master how to create content for the digital environment. This text will provide an in-depth look into the writing and creating digital media content process.
Search Engine Optimization Marketing
Our SEO teacher manual, student textbook and curriculum is written for both new marketing students and professionals upgrading their skills. The text is an in-depth guide to current industry best practices. Students will gain clear understanding of creating, optimizing, and delivering both on-page, off-page, and technical content to various marketing channels online. Students will learn how to use SEO data to convert qualified leads into sales.
CRM Marketing Automation
Our crm marketing automation teacher manual, student textbook and curriculum takes an in-depth look at the top crm platforms, automation, analytics, lead management, and marketing conversion. The textbook examines the importance of data in managing and growing a business. Generating traffic from a website is crucial but converting traffic into clients and sales is the goal. Students set up a CRM and implement Marketing automation.
Big Data Analytics and Reporting
Our Analytics and Reporting Teacher Manual and Student Textbook takes students into truly understanding the 21st century of understanding, managing, consolidating and implementing big data. Digital analytics has changed the way business intelligence is collected, informed, and can be acted upon to further corporate goals and objectives.
HIGH SCHOOL DIGITAL MARKETING CURRICULUM PUBLICATIONS
Social Media Marketing
Our high school social media marketing teacher manual, student textbook and curriculum reviews all major social media platforms, and how high school students can best incorporate these platforms into their digital strategies. The textbook looks at the three ways to use social media for personal use, business listing, and advertising.
Writing Online Content
Our high school writing online content teacher manual, student textbook and curriculum helps high school students write effectively for all the online platforms, from social media to websites, blogs to storyboarding for video production. Generating content that compels readers to take a journey with you is the king of online success.
Online Marketing Fundamentals
Our high school online marketing fundamentals teacher manual, student textbook and curriculum introduces students the common foundation of digital marketing and branding. The textbook includes an introduction to the main tools that professionals are using in the field today, which include domains, goal setting, and keyword research.
Web Design Strategy
Our high school website design strategy teacher manual, student textbook and curriculum focuses on using WordPress and Woocommerce for website design. The textbook examines how technology choices in platform selection for building a lead generation or an e-commerce website are far more important than many may think.
HELPING STUDENTS GET JOBS... SINCE 2014
Below is the 2020/2021 Demand for Marketing Talent by Job Function
61 percent reported that they plan to add digital marketers to their team... the change in digital is part of the trend toward exploring new marketing " software frontiers."
(Source: McKinley Marketing Partners).