Digital Marketing Textbooks, Curriculum and Teacher Training Cloud - Designed for Instructor Lead Teaching in Higher ed and High Schools
DIGITAL MARKETING TEXTBOOK PUBLICATIONS
Search Engine Optimization
Our SEO textbook and curriculum is written for both new marketing students and professionals upgrading their skills. The text is an in-depth guide to current industry best practices. Students will gain clear understanding of creating, optimizing, and delivering both on-page, off-page and technical content to various marketing channels online. Students will learn how to use SEO data to convert qualified leads into sales.
Strategic Web Design and E-Commerce
Our strategic web design and e-commerce textbook and curriculum focuses on using WordPress, Woo commerce and Shopify for website design. The textbook examines how technology choices for building a website are more important than many may think. Students take away a working understanding of both lead generation and ecommerce websites along with a functional website.
Digital Marketing Fundamentals
Our digital marketing fundamentals textbook and curriculum introduces students to both the best practices and common foundation of digital marketing and branding. The textbook includes an introduction to the main tools that are using in the field today, which include domains, goal setting, keyword research, email marketing, and much more. Students will create a brand style guide upon completion.
All digital marketing textbooks include fully developed and tested curriculum, complete with learning outcomes, tests, presentations, supplemental materials to extend hours, and much more!
Social Media Marketing
Our social media marketing strategies textbook and curriculum covers all major social media platforms, and how marketing students can incorporate these platforms in their digital strategies. The textbook breaks down the three ways to use social media for personal use, business use, and business advertising. This helps students understand the platforms so that they can build better-designed campaigns that convert.
Writing For the Web
Our writing for the web content development textbook and curriculum helps anyone---whether they are new to writing or have a background in print journalism-- write effectively for online platforms. Reading and writing online is very different from print. Therefore, even strong writers must master how to create content for the digital environment. This text will provide an in-depth look into the writing process.
CRM Marketing Automation
Our crm marketing automation textbook and curriculum takes an in-depth look at the top crm platforms, automation, analytics, lead management, and marketing conversion. The textbook examines the importance of data in managing and growing a business. Generating traffic from a website is crucial but converting traffic into clients and sales is the goal. Students set up a CRM and implement Marketing automation.
GETTING STUDENTS JOBS
Below is the 2020/2021 Demand for Marketing Talent by Job Function
61 percent reported that they plan to add digital marketers to their team... the change in digital is part of the trend toward exploring new marketing " software frontiers."
(Source: McKinley Marketing Partners).