Turnkey Digital Marketing Curriculum and Textbooks
PUBLICATIONS
Digital Marketing Fundamentals
This curriculum introduces students to both the best practices and common foundation of digital marketing and branding. The textbook also includes an introduction to the main tools that digital marketers are using in the field today which include SEO, PPC, email marketing, and much more. In addition, students will create a brand style guide upon course completion.
Strategic Web Design
This curriculum focuses on using WordPress for website design and advances students’ knowledge by teaching them how websites work. The textbook also examines how technology choices for building a website are more important than students may think. Each student leaves with an understanding of analytics and a fully functional website that they have built from scratch.
Social Media Marketing
This curriculum covers all major social media platforms, and how marketers can incorporate these platforms in their digital strategies. The textbook breaks down the three ways to use social media for personal use, business purposes, and advertising. This helps students understand the platforms so that they can build better-designed campaigns that generate better results.
Turnkey Digital Marketing Curriculum and Textbooks
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Marketing Automation
This curriculum takes an in-depth look at analytics, CRM, lead management, and conversion. The textbook examines the importance of data in managing and growing a business. Generating traffic from a website is crucial, but converting traffic into clients and sales is the goal. Students gain a solid foundation when it comes to setting up these systems that track and convert sales.
Search Engine Optimization
Written for both marketing students and professionals, Mujo’s Search Engine Optimization (SEO) textbook is an in-depth guide to current industry best practices, creating optimization for on-page and off-page content, and delivering valuable content to various marketing channels online. Students will learn how to use SEO data to convert leads into sales.
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A World Without Toys R’ Us Kids
The Internet pundits are taking to their keyboards in droves. They’re trying to explain why we’ll soon be living in a world without Toys R’ Us Kids. The general consensus about the primary reason for the fall of the toy retailer seems to be a…
Inbound Marketing and SEO 101
What is Inbound Marketing? Inbound marketing, which is synonymous with permission marketing, focuses on enticing potential customers by providing them with helpful content. That content can be presented via different mediums, including: social media, search engines, content marketing sources, and more. Within inbound marketing there…
Three of the Best Social Media Campaigns Ever
Learning from the Best Social Media Campaigns Ever We’re all trying to get attention on social media. The more likes the better. The more follows the better. And, ultimately, the more conversions the better. So, how do you make your business stand out online? The…
Mujo Offers Electronic Textbooks to Students
At Mujo, we believe that a post-secondary classroom should be a completely inclusive learning environment that enables students to reach their full potential. To help foster such an environment, we are now providing electronic textbooks to Canadian and American students with print-based disabilities. AccessText Network…
Why Companies Want a Wikipedia Page
Wikipedia for SEO Apples. Electronica. Monty Python—the last three things I googled. Each time, I clicked on the top result and went directly to Wikipedia. The free online encyclopedia has been around since 2001, and in that time, it has become the go-to initial reference…
How to Avoid Easy-to-Miss SEO Mistakes
Spotting and Fixing SEO Mistakes 1. Choosing a Primary Keyword that’s Too General Your online content needs the right primary keyword. However, even though you might spend hours on keyword research and find a popular term, that’s just not good enough. You must make that…
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How do you optimize multimedia on your website? Find out in Chapter 5 of our upcoming publication "Search Engine Optimization". This book will be your go-to resource for an in-depth understanding of #SEO
#highered #HigherEducation #DigitalMarketing
Lots of great new visuals going into our updated "Strategic Web Design" book. It's always great to pair images and content that both complement one another and engage students. #HigherEducation #webdesign #Visuals
How can SEO can improve your social media presence? - just one more question we answer in our upcoming SEO book. #SocialMedia #HigherEducation #SEO
Creating new midterm exam questions for our social media text. We want to make sure your students remember the latest information we've included in this publication. #SocialMedia #HigherEducation
So, today I'm updating the Instagram section of our social media text. This platform is very generous in terms of character and hashtag limits: up to 2200 characters for photo captions & 30 hashtags. #Instagram #socialmediamarketing #hashtags
Adding new pro tips for students when it comes to creating attention-grabbing social media profiles. For example, to avoid having a Twitter header photo cut off, leave empty space at the top and bottom and keep to the 1500 x 500 px limit. #SocialMedia #Twitter #HigherEducation