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TEXTBOOKS AND CURRICULA?

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Digital Marketing Textbooks, Curriculum and Teacher Training Cloud - Designed for Instructor-led Teaching in Higher Ed and High Schools

OUR DIGITAL MARKETING TEXTBOOKS and CURRICULUM ARE EDITED BY A LEADING DIGITAL MARKETING AGENCY WITH 25 YEARS OF INDUSTRY EXPERIENCE

DIGITAL MARKETING TEXTBOOK PUBLICATIONS 

Search Engine Optimization

Our SEO textbook and curriculum is written for both new marketing students and professionals upgrading their skills. The text is an in-depth guide to current industry best practices. Students will gain clear understanding of creating, optimizing, and delivering both on-page, off-page and technical content to various marketing channels online. Students will learn how to use SEO data to convert qualified leads into sales.

Strategic Web Design and E-Commerce

Our strategic web design and e-commerce textbook and curriculum focuses on using WordPress, Woo commerce and Shopify for website design. The textbook examines how technology choices for building a website are more important than many may think. Students take away a working understanding of both lead generation and ecommerce websites along with a functional website.

Digital Marketing Fundamentals

Our digital marketing fundamentals textbook and curriculum introduces students to both the best practices and common foundation of digital marketing and branding. The textbook includes an introduction to the main tools that are using in the field today, which include domains, goal setting, keyword research, email marketing, and much more. Students will create a brand style guide upon completion.

All digital marketing textbooks include fully developed and tested curriculum, complete with learning outcomes, tests, presentations, supplemental materials to extend hours, and much more!

Social Media Marketing

Our social media marketing strategies textbook and curriculum covers all major social media platforms, and how marketing students can incorporate these platforms in their digital strategies. The textbook breaks down the three ways to use social media for personal use, business use, and business advertising. This helps students understand the platforms so that they can build better-designed campaigns that convert.

Writing For the Web

Our writing for the web content development textbook and curriculum helps anyone---whether they are new to writing or have a background in print journalism-- write effectively for online platforms. Reading and writing online is very different from print. Therefore, even strong writers must master how to create content for the digital environment. This text will provide an in-depth look into the writing process.

Coming in 2021

CRM Marketing Automation

Our crm marketing automation textbook and curriculum takes an in-depth look at the top crm platforms, automation, analytics, lead management, and marketing conversion. The textbook examines the importance of data in managing and growing a business. Generating traffic from a website is crucial but converting traffic into clients and sales is the goal. Students set up a CRM and implement Marketing automation.

Textbook

VitalSource eTextbooks

Easily deliver Mujo’s digital marketing textbooks in electronic format directly to your LMS. Teachers and students can use via any mobile device, tablet, laptop or desktop computer.

Electronic or Soft Copy Teacher Manuals

Mujo’s teacher textbook manuals mirror our student content exactly, with overlays of handy post it notes, class discussions, and in depth, hands on assignments built right in.

Teacher Training Cloud

Learning outcomes, 100's of video tutorials, lesson plans, PowerPoints, quizzes, exams and supplemental material to expand courses from 40-80 hours. learn more

OUR CUSTOMERS

Mujo brings you over 25 years of experience working in the digital marketing industry.  Your higher ed college, university, or district will have access to over 300 hours of instructor lead teacher manuals, student textbooks, and supplemental content in our library. Combined with our online teacher training cloud, director chairs augment, develop, start, or launch their digital marketing certificate programs.

Each textbook is designed with educators in mind. Designed and written for instructor lead teaching models, complete with minute by minute lesson plans, assignments, tests and teacher training cloud make it the perfect choice for your digital marketing textbooks, and curriculum resource.

High Schools offering grade 11-12 elective classes help their students prepare for college or the job market. High schools and teachers offer our content as individual elective courses, or as a complete entrepreneurial program. Some multi-brand educators and offer one or two of our textbooks as a part credit towards a college digital marketing certificate program.

Students gain skills directly from industry experts who are doing this work every day. With each text, students can continue their education path toward a college, or entrepreneurial digital marketing certificate. Some will move straight to jobs in small businesses, become consultants, work for an agency, or start their own.

Skill list

GETTING STUDENTS JOBS

  

Below is the 2020/2021 Demand for Marketing Talent by Job Function

61 percent reported that they plan to add digital marketers to their team... the change in digital is part of the trend toward exploring new marketing " software frontiers."
(Source: McKinley Marketing Partners).

Digital Marketing
61%
Creative Services
46%
Marketing Operations
44%
Research & Analysis
46%
Traditional Marketing
33%
Product Marketing
38%