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Turnkey Digital Marketing Curriculum and Textbooks


Digital Marketing Fundamentals

This curriculum introduces students to both the best practices and common foundation of digital marketing and branding. The textbook also includes an introduction to the main tools that digital marketers are using in the field today which include SEO, PPC, email marketing, and much more. In addition, students will create a brand style guide upon course completion.

Strategic Web Design

This curriculum focuses on using WordPress for website design and advances students’ knowledge by teaching them how websites work. The textbook also examines how technology choices for building a website are more important than students may think. Each student leaves with an understanding of analytics and a fully functional website that they have built from scratch.

Social Media Marketing

This curriculum covers all major social media platforms, and how marketers can incorporate these platforms in their digital strategies. The textbook breaks down the three ways to use social media for personal use, business purposes, and advertising. This helps students understand the platforms so that they can build better-designed campaigns that generate better results.

Turnkey Digital Marketing Curriculum and Textbooks

Writing For the Web

Reading online is very different from reading print. Thus, even strong writers must master how to write content for the digital environment. This text will provide an in-depth look into the writing process. Also, from white papers to e-Newsletters, students will discover how to create optimized content for the web. Video story boarding and scripting, as well as content promotion, will also be examined.

Coming Soon!

Marketing Automation

This curriculum takes an in-depth look at analytics, CRM, lead management, and conversion. The textbook examines the importance of data in managing and growing a business. Generating traffic from a website is crucial, but converting traffic into clients and sales is the goal. Students gain a solid foundation when it comes to setting up these systems that track and convert sales.

Search Engine Optimization

This curriculum is written for both marketing students and professionals. Mujo’s Search Engine Optimization (SEO) textbook is an in-depth guide to current industry best practices, creating and optimizing both on-page and off-page content, and delivering valuable content to various marketing channels online. Students will learn how to use SEO data to convert qualified leads into sales.

Case Studies

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Since 2015, I have worked with Mujo Learning Systems to digital marketing curriculum for our college. They have delivered courseware that engages students with its hands-on activities, and case studies. Our instructors are also secure in the knowledge that they are teaching current industry concepts and skills that are used by seasoned professionals daily. We are pleased that our students will be graduating with job-ready knowledge that will help them to find rewarding careers in this high-demand field. Sprott Shaw is looking to put through 600 students or more per year using this program. I am happy to recommend Mujo’s publications to any post-secondary institution that is looking for digital marketing resources.

Ken Thompson

Program Director | Sprott Shaw College
I had the opportunity this last quarter to introduce three new courses to my business students. The courses from Mujo were Digital Marketing Fundamentals, Strategic Web Design, and Social Media Marketing Strategies. I found the courses easy to teach, as the material was well put together, the content was rich in practical examples and links to current video and websites, relevant to the courses. The PowerPoint presentations are excellent in that they contain links that can be used to take you right the website or video. Overall, I would recommend this course of instruction, as it is very relevant to a modern business environment. One of my students was offered a job based on the fact that she had built a website as part of the course.

Kent Prestage

Reeves College
We were looking for new marketing material when Mujo called. I have not seen such a well written and comprehensive program. It has lots of activities to engage students and the courseware is very current and up-to-date. I love the fact that as new concepts become available my courseware will be automatically updated. I also like the ability to have it in digital or paperback. The paperback copy is solid and easy to read. Cypress College is proud to have Mujo Learning Systems as our digital marketing curriculum provider. Looking forward to a long and happy relationship. I highly recommend Mujo, their courseware and customer service are top shelf.

Tamra Schnyder

Academic Manager | Cypress College
Mujo Learning Systems has provided credible and reliable information using practical examples to illustrates main points in the curriculum provided. With easy to understand terminology to explain social media concepts in ways to reach all learners irrespective of cultural backgrounds, the professional support that Mujo Learning Systems provides has made the connectivity to our educational platform seamless. Mujo Learning Systems provide meaningful content as it relates to digital strategies as-well. Sprott Shaw College – Maple Ridge Campus has been extremely pleased with Mujo Learning Systems in-depth knowledge of the digital space to which our graduates will be working in. Students have been appreciative of the knowledge they have been able to ascertain with the curriculum provided. With the support Mujo Learning Systems have given our campus and the curriculum provided, without reservation I recommend this platform for any educational institution.

Robert Thornton

Director | SSC- MRG

Who is Mujo's Digital Marketing Textbooks and Curriculum For?


Written by current professionals in the digital marketing world, your institution and students will have access to the latest in digital marketing techniques.

Each textbook is designed with educators in mind. Comprehensive lesson plans and sample questions make it the perfect resource.

Never fall behind again with our materials. Updated regularly, our textbooks are perfect for new and seasoned marketing professionals alike.

Learn the latest in day-to-day practices directly from the pros who are doing this work every day! You will get practical tips and real examples from industry experts.

Skill list



Below is the 2017 Demand for Marketing Talent by Job Function

(Source: McKinley Marketing Partners).

Digital Marketing
Creative Services
Marketing Operations
Research & Analysis
Traditional Marketing



VitalSource delivers Mujo’s courseware in eBook form to your mobile device, tablet, or desktop.


Texidium is a digital textbook that makes it possible to read Mujo’s courseware on-the-go.


Mujo’s softcover books contain engaging images that complement its content.

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Just finished the edits to the final project for our "Writing for the Web" course. Students will find the project challenging, but they'll be able to express themselves creatively, which is always a good thing! #copywriting #highereducation

Finished all the content for our "Writing for the Web" text. It's been a great experience writing about how to create engaging content. Now, onto crafting some awesome supplementary materials. #copywriter #HigherEducation

Creating PowerPoint presentations to accompany our "Writing for the Web" text. Just one of the supplementary materials we offer instructors as part of our courseware package. #copywriting #highereducation

What kind of video content can a business create that will capture and hold the attention of its target audience? Students will find the answer to this in our upcoming "Writing for the Web" courseware. Working on the final chapter now! #copywriting #highereducation

Writing about video scripting and storyboarding for our upcoming "Writing for the Web" book. With YouTube having such a huge following, content creators can't forget that video is an important part of a content marketing strategy. #YouTube #contentmarketing

Happy Monday, everyone! I'm writing about how to promote your content via email. It's critical to identify a pain point and tease the solution in the subject line. Tips like this will be found in the upcoming "Writing for the Web". #copywriting #highered

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