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Turnkey Digital Marketing Curriculum and Textbooks


Digital Marketing Fundamentals

This curriculum introduces students to both the best practices and common foundation of digital marketing and branding. The textbook also includes an introduction to the main tools that digital marketers are using in the field today which include SEO, PPC, email marketing, and much more. In addition, students will create a brand style guide upon course completion.

Strategic Web Design

This curriculum focuses on using WordPress for website design and advances students’ knowledge by teaching them how websites work. The textbook also examines how technology choices for building a website are more important than students may think. Each student leaves with an understanding of analytics and a fully functional website that they have built from scratch.

Social Media Marketing

This curriculum covers all major social media platforms, and how marketers can incorporate these platforms in their digital strategies. The textbook breaks down the three ways to use social media for personal use, business purposes, and advertising. This helps students understand the platforms so that they can build better-designed campaigns that generate better results.

Turnkey Digital Marketing Curriculum and Textbooks


Coming Soon!
Marketing Automation Cover

Marketing Automation

This curriculum takes an in-depth look at analytics, CRM, lead management, and conversion. The textbook examines the importance of data in managing and growing a business. Generating traffic from a website is crucial, but converting traffic into clients and sales is the goal. Students gain a solid foundation when it comes to setting up these systems that track and convert sales.

Coming Soon!

Search Engine Optimization

Written for both marketing students and professionals, Mujo’s Search Engine Optimization (SEO) textbook is an in-depth guide to current industry best practices, creating optimization for on-page and off-page content, and delivering valuable content to various marketing channels online. Students will learn how to use SEO data to convert leads into sales.

Case Studies

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Since 2015, I have worked with Mujo Learning Systems to digital marketing curriculum for our college. They have delivered courseware that engages students with its hands-on activities, and case studies. Our instructors are also secure in the knowledge that they are teaching current industry concepts and skills that are used by seasoned professionals daily. We are pleased that our students will be graduating with job-ready knowledge that will help them to find rewarding careers in this high-demand field. Sprott Shaw is looking to put through 600 students or more per year using this program. I am happy to recommend Mujo’s publications to any post-secondary institution that is looking for digital marketing resources.

Ken Thompson

Program Director | Sprott Shaw College
I had the opportunity this last quarter to introduce three new courses to my business students. The courses from Mujo were Digital Marketing Fundamentals, Strategic Web Design, and Social Media Marketing Strategies. I found the courses easy to teach, as the material was well put together, the content was rich in practical examples and links to current video and websites, relevant to the courses. The PowerPoint presentations are excellent in that they contain links that can be used to take you right the website or video. Overall, I would recommend this course of instruction, as it is very relevant to a modern business environment. One of my students was offered a job based on the fact that she had built a website as part of the course.

Kent Prestage

Reeves College

Who is Mujo's Digital Marketing Textbooks and Curriculum For?


Written by current professionals in the digital marketing world, your institution and students will have access to the latest in digital marketing techniques.

Each textbook is designed with educators in mind. Comprehensive lesson plans and sample questions make it the perfect resource.

Never fall behind again with our materials. Updated regularly, our textbooks are perfect for new and seasoned marketing professionals alike.

Learn the latest in day-to-day practices directly from the pros who are doing this work every day! You will get practical tips and real examples from industry experts.

Skill list



Below is the 2017 Demand for Marketing Talent by Job Function

(Source: McKinley Marketing Partners).

Digital Marketing
Creative Services
Marketing Operations
Research & Analysis
Traditional Marketing



VitalSource delivers Mujo’s courseware in eBook form to your mobile device, tablet, or desktop.


Texidium is a digital textbook that makes it possible to read Mujo’s courseware on-the-go.


Mujo’s softcover books contain engaging images that complement its content.

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3 days ago
Using plain language is key for conveying your message effectively online. Writing about this in Chapter 1 of "Writing for the Web". George Orwell was right, "Never use a long word where a short one will do." #writingtips #highered
6 days ago
It's always wonderful to start writing a new textbook! "Writing for the Web" is going to be an amazing guide for how to create content for landing pages, blogs, Wikipedia pages, and much more. #writing #contentmarketing
2 weeks ago
Well, that's a wrap on our social media text revisions. New editions will be coming your way soon, along with updated PPTs, a supplement package, and final exam. #socialmedia #HigherEducation #thatsawrap
3 weeks ago
Our social media book updates are almost complete. We're going to be creating some new YouTube videos to go along with the curriculum. Get ready for some must-see TV! #SocialMedia #YouTube #highered
4 weeks ago
Things are always changing the world of social media! Pinterest has nixed place pins, LinkedIn has revamped its analytics, etc. That's why our "Social Media Marketing Strategies" text is frequently revised. #socialmediamarketing #highered
1 month ago
Revising the YouTube section in our social media book today. Did you know you can add up to 5 YouTube cards in one video? Students will discover how to spot these cards, and check metrics on their performance. #YouTube #socialmediamarketing

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