Turnkey Digital Marketing Curriculum and Textbooks
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Digital Marketing Fundamentals
This curriculum introduces students to both the best practices and common foundation of digital marketing and branding. The textbook also includes an introduction to the main tools that digital marketers are using in the field today which include SEO, PPC, email marketing, and much more. In addition, students will create a brand style guide upon course completion.
Strategic Web Design
This curriculum focuses on using WordPress for website design and advances students’ knowledge by teaching them how websites work. The textbook also examines how technology choices for building a website are more important than students may think. Each student leaves with an understanding of analytics and a fully functional website that they have built from scratch.
Social Media Marketing
This curriculum covers all major social media platforms, and how marketers can incorporate these platforms in their digital strategies. The textbook breaks down the three ways to use social media for personal use, business purposes, and advertising. This helps students understand the platforms so that they can build better-designed campaigns that generate better results.
Turnkey Digital Marketing Curriculum and Textbooks
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Marketing Automation
This curriculum takes an in-depth look at analytics, CRM, lead management, and conversion. The textbook examines the importance of data in managing and growing a business. Generating traffic from a website is crucial, but converting traffic into clients and sales is the goal. Students gain a solid foundation when it comes to setting up these systems that track and convert sales.
Search Engine Optimization
Written for both marketing students and professionals, Mujo’s Search Engine Optimization (SEO) textbook is an in-depth guide to current industry best practices, creating optimization for on-page and off-page content, and delivering valuable content to various marketing channels online. Students will learn how to use SEO data to convert leads into sales.
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10 Content Writing Ideas to Inspire You
A white screen and a flashing cursor can be intimidating sights. There’s so much space to fill, and yet the well of inspiration seems to have run dry. However, never fear, the chance of truly running out of things to say about your business or…
Online Defamation: The Internet Isn’t Consequence-Free
Bashing companies on social media? Leaving negative reviews? You’re not alone. Many people become incredibly uninhibited when they are behind a computer screen. It can even seem like the Internet is a consequence-free zone. However, all these feelings of liberation and zero liability are not…
Small Business Success Story: Midnight Music
Many small businesses fail. In fact, the U.S. Small Business Administration released a 2017 report indicating that, “about one-fifth of business startups fail in the first year and about half of all employer establishments fail within five years. Only about one third survive ten years…
A World Without Toys R’ Us Kids
The Internet pundits are taking to their keyboards in droves. They’re trying to explain why we’ll soon be living in a world without Toys R’ Us Kids. The general consensus about the primary reason for the fall of the toy retailer seems to be a…
Inbound Marketing and SEO 101
What is Inbound Marketing? Inbound marketing, which is synonymous with permission marketing, focuses on enticing potential customers by providing them with helpful content. That content can be presented via different mediums, including: social media, search engines, content marketing sources, and more. Within inbound marketing there…
Three of the Best Social Media Campaigns Ever
Learning from the Best Social Media Campaigns Ever We’re all trying to get attention on social media. The more likes the better. The more follows the better. And, ultimately, the more conversions the better. So, how do you make your business stand out online? The…
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Using plain language is key for conveying your message effectively online. Writing about this in Chapter 1 of "Writing for the Web". George Orwell was right, "Never use a long word where a short one will do." #writingtips #highered
It's always wonderful to start writing a new textbook! "Writing for the Web" is going to be an amazing guide for how to create content for landing pages, blogs, Wikipedia pages, and much more. #writing #contentmarketing
Well, that's a wrap on our social media text revisions. New editions will be coming your way soon, along with updated PPTs, a supplement package, and final exam. #socialmedia #HigherEducation #thatsawrap
Our social media book updates are almost complete. We're going to be creating some new YouTube videos to go along with the curriculum. Get ready for some must-see TV! #SocialMedia #YouTube #highered
Things are always changing the world of social media! Pinterest has nixed place pins, LinkedIn has revamped its analytics, etc. That's why our "Social Media Marketing Strategies" text is frequently revised. #socialmediamarketing #highered
Revising the YouTube section in our social media book today. Did you know you can add up to 5 YouTube cards in one video? Students will discover how to spot these cards, and check metrics on their performance. #YouTube #socialmediamarketing