Turnkey Digital Marketing Curriculum and Textbooks
PUBLICATIONS
Search Engine Optimization
This curriculum is written for both marketing students and professionals. Mujo’s Search Engine Optimization (SEO) textbook is an in-depth guide to current industry best practices, creating and optimizing both on-page and off-page content, and delivering valuable content to various marketing channels online. Students will learn how to use SEO data to convert qualified leads into sales.
Strategic Web Design
This curriculum focuses on using WordPress for website design and advances students’ knowledge by teaching them how websites work. The textbook also examines how technology choices for building a website are more important than students may think. Each student leaves with an understanding of analytics and a fully functional website that they have built from scratch.
Digital Marketing Fundamentals
This curriculum introduces students to both the best practices and common foundation of digital marketing and branding. The textbook also includes an introduction to the main tools that digital marketers are using in the field today which include SEO, PPC, email marketing, and much more. In addition, students will create a brand style guide upon course completion.
Turnkey Internet Marketing Textbooks and Curriculum
Social Media Marketing
This curriculum covers all major social media platforms, and how marketers can incorporate these platforms in their digital strategies. The textbook breaks down the three ways to use social media for personal use, business purposes, and advertising. This helps students understand the platforms so that they can build better-designed campaigns that generate better results.
Writing For the Web
Reading online is very different from reading print. Thus, even strong writers must master how to write content for the digital environment. This text will provide an in-depth look into the writing process. Also, from white papers to e-Newsletters, students will discover how to create optimized content for the web. Video story boarding and scripting, as well as content promotion, will also be examined.
Marketing Automation
This curriculum takes an in-depth look at analytics, CRM, lead management, and conversion. The textbook examines the importance of data in managing and growing a business. Generating traffic from a website is crucial, but converting traffic into clients and sales is the goal. Students gain a solid foundation when it comes to setting up these systems that track and convert sales.
Case Studies
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Training
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Ken Thompson
Kent Prestage
Tamra Schnyder
Robert Thornton
Who is Mujo's Digital Marketing Textbooks and Curriculum For?
Learning and Teaching Digital Marketing
OUR CUSTOMERS
Digital Marketing Teaching Materials for Schools, Instructors, Businesses, and Students
Skill list
GETTING STUDENTS JOBS
Below is the 2019 Demand for Marketing Talent by Job Function
61 percent reported that they plan to add digital marketers to their team... the change in digital is part of the trend toward exploring new marketing " software frontiers."
(Source: McKinley Marketing Partners).
Textbook
BLOG & NEWS
Mujo Provides Free Access to 1 Million Courses to Promote Digital Learning
Mujo Learning Systems’ Founder and Author, Shawn Moore, has announced that the company will be donating 1 million online courses to post-secondary institutions, high schools, and small businesses across North America.
Social Media Saves Lives
Last month, we published a blog post examining the question, “Is Social Media Good or Bad?” One of the arguments in favor of social media is that it helps people make connections. Sometimes, those connections can help you get a job. Sometimes, they’ll give you…
Terry O’Reilly Shares Marketing Wisdom
Terry O’Reilly is a veteran marketer, award-winning radio personality, and compelling storyteller. Audiences worldwide have seen his ads for companies like Volkswagen, Goodyear Tires, and Tim Hortons. They have listened to his podcast, Under the Influence. They’ve read his books, The Age of Persuasion: How Marketing…
Is Social Media Good or Bad?
This question seems to be on the minds of a lot of people. Look at Quora and Reddit and you’ll see so many posters asking about it in one form or another. They may be after complicated data that settles the question once and for…
Loyalty Programs: What Does the Future Hold?
Open your wallet, look on your cell phone screen, and do a quick count. How many loyalty programs are you enrolled in? If you’re like most Americans and Canadians, you’ve signed up for seven or eight. However, some of these programs are better than others…
Guerrilla Marketing in the Digital Age
Have you noticed that a growing number of YouTube’s pre-roll ads are now unskippable? Most of the time, this is simply annoying. However, a promo ad for the upcoming horror movie, The Nun, was more than just a little irksome. YouTube pulled the seven-second spot…