Turnkey Digital Marketing Curricula, Textbooks and Teacher Training Cloud Courseware - For Higher Ed Curriculum Directors, Instructors and High Schools
ALL OUR PUBLICATIONS ARE C0-AUTHORED AND EDITED BY A LEADING DIGITAL MARKETING AGENCY WITH 25 YEARS OF EXPERIENCE TEXTBOOK PUBLICATIONS
Search Engine Optimization
Our SEO textbook and curriculum is written for both new marketing students and professionals upgrading their skills. The text is an in-depth guide to current industry best practices. Students will gain clear understanding of creating, optimizing, and delivering both on-page, off-page and technical content to various marketing channels online. Students will learn how to use SEO data to convert qualified leads into sales.
Strategic Web Design
Our strategic web design textbook and curriculum focuses on using WordPress for website design and advances students’ knowledge by teaching them how websites work. The textbook also examines how technology choices for building a website are more important than students may think. Each student takes away an understanding of lead generation and ecommerce website construct along with analytics and a functional website.
Digital Marketing Fundamentals
Our digital marketing fundamentals textbook and curriculum introduces students to both the best practices and common foundation of digital marketing and branding. The textbook includes an introduction to the main tools that are using in the field today, which include domains, goal setting, keyword research, email marketing, and much more. Students will create a brand style guide upon completion.
All textbooks include fully developed and tested curricula, complete with learning outcomes, tests, presentations, supplemental materials to extend hours, and much more!
Social Media Marketing
Our social media marketing strategies textbook and curriculum covers all major social media platforms, and how marketing students can incorporate these platforms in their digital strategies. The textbook breaks down the three ways to use social media for personal use, business use, and business advertising. This helps students understand the platforms so that they can build better-designed campaigns that convert.
Writing For the Web
Our writing for the web content development textbook and curriculum helps anyone---whether they are new to writing or have a background in print journalism-- write effectively for online platforms. Reading and writing online is very different from print. Therefore, even strong writers must master how to create content for the digital environment. This text will provide an in-depth look into the writing process.
Marketing Automation
Our marketing automation textbook and curriculum takes an in-depth look at the top platforms, analytics, CRM, lead management, and conversion. The textbook examines the importance of data in managing and growing a business. Generating traffic from a website is crucial but converting traffic into clients and sales is the goal. Students gain a foundation setting up these systems to automate and convert sales.
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GETTING STUDENTS JOBS
Below is the 2019 Demand for Marketing Talent by Job Function
61 percent reported that they plan to add digital marketers to their team... the change in digital is part of the trend toward exploring new marketing " software frontiers."
(Source: McKinley Marketing Partners).
