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Digital Marketing Textbooks, Teacher Manuals, Curriculum, Syllabus and Teacher Training Cloud - Designed for Higher Ed and High Schools

OUR DIGITAL MARKETING TEXTBOOKS and CURRICULUM ARE EDITED BY A LEADING DIGITAL MARKETING AGENCY WITH 25 YEARS OF INDUSTRY EXPERIENCE

HIGHER-ED DIGITAL MARKETING TEXTBOOK PUBLICATIONS 

Search Engine Optimization Marketing

Our SEO textbook and curriculum is written for both new marketing students and professionals upgrading their skills. The text is an in-depth guide to current industry best practices. Students will gain clear understanding of creating, optimizing, and delivering both on-page, off-page and technical content to various marketing channels online. Students will learn how to use SEO data to convert qualified leads into sales.

Strategic Web Design and E-Commerce

Our strategic web design and e-commerce textbook and curriculum focuses on using WordPress, Woo commerce and Shopify for website design. The textbook examines how technology choices for building a website are more important than many may think. Students take away a working understanding of both lead generation and ecommerce websites along with a functional website.

Digital Marketing Fundamentals

Our digital marketing fundamentals textbook and curriculum introduces students to both the best practices and common foundation of digital marketing and branding. The textbook includes an introduction to the main tools that are using in the field today, which include domains, goal setting, keyword research, email marketing, and much more. Students will create a brand style guide upon completion.

Social Media Marketing Strategies

Our social media marketing strategies textbook and curriculum covers all major social media platforms, and how marketing students can incorporate these platforms in their digital strategies. The textbook breaks down the three ways to use social media for personal use, business use, and business advertising. This helps students understand the platforms so that they can build better-designed campaigns that convert.

Writing For the Web

Our writing for the web content development textbook and curriculum helps anyone---whether they are new to writing or have a background in print journalism-- write effectively for online platforms. Reading and writing online is very different from print. Therefore, even strong writers must master how to create content for the digital environment. This text will provide an in-depth look into the writing process.

Coming in 2021

CRM Marketing Automation

Our crm marketing automation textbook and curriculum takes an in-depth look at the top crm platforms, automation, analytics, lead management, and marketing conversion. The textbook examines the importance of data in managing and growing a business. Generating traffic from a website is crucial but converting traffic into clients and sales is the goal. Students set up a CRM and implement Marketing automation.

HIGH SCHOOL DIGITAL MARKETING TEXTBOOK PUBLICATIONS 

Social Media Marketing

Our social media marketing textbook reviews all major social media platforms, and how high school students can best incorporate these platforms into their digital strategies. The textbook looks at the three ways to use social media for personal use, business listing, and advertising.

Writing Online Content

Our writing online content textbook helps high school students write effectively for all the online platforms, from social media to websites, blogs to storyboarding for video production. Generating content that compels readers to take a journey with you is the king of online success.

Online Marketing Fundamentals

Our online marketing fundamentals textbook introduces students the common foundation of digital marketing and branding. The textbook includes an introduction to the main tools that professionals are using in the field today, which include domains, goal setting, and keyword research.

Web Design Strategy

Our website design strategy textbook focuses on using WordPress and Woocommerce for website design. The textbook examines how technology choices in platform selection for building a lead generation or an e-commerce website are far more important than many may think.

Skill list

HELPING STUDENTS GET JOBS... SINCE 2014

  

Below is the 2020/2021 Demand for Marketing Talent by Job Function

61 percent reported that they plan to add digital marketers to their team... the change in digital is part of the trend toward exploring new marketing " software frontiers."
(Source: McKinley Marketing Partners).

Digital Marketing
61%
Creative Services
46%
Marketing Operations
44%
Research & Analysis
46%
Traditional Marketing
33%
Product Marketing
38%

Textbook

VitalSource eTextbooks

Easily deliver Mujo’s digital marketing textbooks in electronic format directly to your LMS. Teachers and students can use via any mobile device, tablet, laptop or desktop computer.

Electronic or Soft Copy Teacher Manuals

Mujo’s teacher textbook manuals mirror our student content exactly, with overlays of handy post it notes, class discussions, and in depth, hands on assignments built right in.

Teacher Training Cloud

Learning outcomes, 100's of video tutorials, lesson plans, PowerPoints, quizzes, exams and supplemental material to expand courses from 40-80 hours. learn more

What Makes Us Unique

25 years of Digital Marketing agency industry experience

20 SME’s working in the field today for vetting practical job readiness content

Over 30 Platforms Distilled into our textbooks, written for job ready skills on day 1

Turnkey digital marketing curriculum, course outlines, syllabus and 6 titles for a certificate or continuing ed pathway program

Continually updated trending content, written in the same voice for all textbooks

Teacher Training Cloud (audio and video tutorials, assignments, exams, PowerPoints, supplemental materials)

Teacher training tracking by chapter (so instructors can literally stay one chapter ahead of their students if they had too)

Hourly running orders, handy post it notes and minute by minute lesson plans

Projects built in for hands on experience using the platforms themselves

Hosting environment for our Website Design, SEO and CRMMA Textbooks Titles

Direct Purchasing Programs and Wholesale Options