Mujo’s Fashion Marketing Essentials textbook provides students with a practical introduction to the world of fashion marketing. Through this textbook, students learn foundational concepts in marketing and business, and gain practical experience working with industry-standard marketing tools and platforms. Students will also build a solid foundation of fashion industry knowledge, covering everything from fashion shows and display planograms to textiles and garment construction.
Unveiling the Essence of Fashion Marketing Essentials for High Schools, Teachers, and Students
We offer District and Statewide learning outcomes matching with volume based pricing.
Ready to Start Teaching this course? Simply order your books today and book an onboarding session.
Explore the Contents of our Fashion Marketing Essentials Textbook
1
Ch 1: Introduction to Marketing
Students will explore the fundamentals of marketing, including the marketing function, the marketing environment, and the elements of the marketing mix.
2
Ch 2: The Fashion Industry
Students will learn the history of the fashion industry and explore the relationship between fashion and marketing.
3
Ch 3: Target Markets
Students will consider key tactics and strategies for target market research and learn how targeting and segmentation techniques have been impacted by technologies such as AI.
4
Ch 4: Design and Textiles
Students will learn the fundamental principles of fashion design and explore the characteristics and production methods behind popular textiles.
5
Ch 5: Sales and Selling
Students will explore the customer journey and learn key tactics and strategies for making sales both online and in-person.
6
Ch 6: Fashion Promotion
Students will learn the fundamentals of fashion promotion, displays and planograms, and consider the key factors in planning and implementing a fashion show.
7
Ch 7: Businesses, Industries, Economics
Students will situate the fashion industry within a broader economic and regulatory context. They will explore key concepts in business and economics and learn how those concepts impact the fashion industry.
8
Ch 8: Professional Development
Students will learn how to research and evaluate careers in the fashion industry. They will develop their own cover letters and resumes to help prepare them for starting their career.
Teacher Resources and Courseware
In addition to the Foundations of Fashion Marketing Essentials Textbook, we provide comprehensive teacher resources, including:
- Fashion Marketing Essentials Teacher Manual: Offering minute-by-minute lesson plans, digital marketing assignments, quizzes, exams, and additional supplements.
- Fashion Marketing Essentials Teacher Resource Cloud and Courseware: Access to a wealth of instructional digital marketing video tutorials, ready-to-use PowerPoint presentations, supplemental content, learning management system (LMS) integration, and digital marketing test bank exams.
- Match Learning Outcomes: We understand the importance of aligning your syllabus with learning outcomes. Request our learning outcomes and compare.
Get Started Today
Embark on the journey of online marketing with our Fashion Marketing Essentials Textbook. Whether you’re a high school student, teacher, or school, our resources are tailored to meet your educational needs in the ever-evolving landscape of digital promotion.
Products Available
-
-
-
-
Sale!
FAQ
Explore the world of foundations of fashion marketing essentials and equip the next generation of marketers with the knowledge and skills they need to succeed in the digital age.
How can I access the Fashion Marketing Essentials Textbook?
You can access the Online Marketing Fundamentals Textbook by requesting your free examination copy.
Can this material be integrated into high school curricula?
Absolutely! Our resources are designed for high school educators and students, making them a valuable addition to the curriculum.
What is the best way to learn more about your content and curriculum?
Schedule a quick call with us, and we’ll be happy to provide more information and answer any questions you have.
Do I need a background in digital marketing to teach this course?
No! You can literally read the teacher manual for 20–30 minutes before your class and be able to deliver the course with success on each chapter.
We offer District and Statewide learning outcomes matching with volume based pricing.
Ready to Start Teaching this course? Simply order your books today and book an onboarding session.
5 STAR RATINGS ON GOOGLE – What Our Customers Are Saying
by 