Generative AI for Business Curriculum

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A Transformative Gen AI Curriculum & Textbook for Higher Education

Mujo’s Generative AI for Business is more than a simple generative AI textbook—it’s a full-fledged gen AI curriculum crafted for higher education instructors and students. This innovative generative AI for business book equips students with the knowledge, strategies, and hands-on skills necessary to leverage AI ethically and effectively in business contexts.

Why It Works for Educators and Programs

Designed as a Complete Gen AI Course
From essential concepts to advanced integration strategies, this gen AI curriculum provides everything instructors need for a semester-ready course.
Built Around a Ready-Made Gen AI Syllabus
Includes downloadable and modifiable gen AI course syllabus templates that align with learning outcomes and educational best practices.
Hands-On, Business-Focused Learning
Students gain practical experience in:
- Prompt engineering and AI tool selection
- Demand forecasting, market research, and CX optimization
- Ethical considerations and legal governance in AI

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Course Overview (Gen AI Curriculum)

Generative AI For Business, Teacher's Manual textbook cover

Ch 1: Introduction to Generative AI

• History of Generative AI
• Generative AI and Business
• Risk and Benefits

Ch 2: Key Concepts

• Machine Learning and LLM
• Generative Adversarial Networks
• Prompt Engineering

Ch 3: Business Applications

• Marketing and Advertising
• Manufacturing and Logistics
• Retail and E-Commerce

Ch 4: Implementation and Integration

• Data Preparation
• Model Training and Optimization
• Integration and Compatibility

Ch 5: Growth and Scaling

• Data-driven growth tactics (KPIs and OKRs)
• AI Market Research
• Demand Forecasting

Ch 6: Content Creation

• Workflows and Delegation
• Ideation and Drafting
• Plagiarism and Legal Concerns

Ch 7: Customer Experience and Support

• Touchpoints and Personalization
• Chatbots and Support
• Social Monitoring and Social Listening

Ch 8: Ethics, Responsibility and Governance

• Data Management and Privacy
• Bias and Fairness in AI
• Reporting, Transparency and Explainable AI

Generative AI for Business Teacher Manual

The Generative AI for Business textbook is accompanied by a comprehensive teacher manual, providing instructors with valuable resources to enhance the learning experience. This teacher manual go well beyond the textbook content and includes: