Generative AI for Business

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Students Learn to Leverage Generative AI Technologies to Increase Productivity and Workflow in the Evolving Business Landscape.

Mujo’s Generative AI for Business examines how businesses can leverage generative AI technologies to improve and optimize a wide range of business practices. In this book students will learn effective strategies for prompt engineering, choosing and implementing AI systems, demand forecasting and AI market research. They will also learn how to build meaningful implementation strategies for AI systems while considering and mitigating ethical and legal issues that AI can raise for businesses.

While Generative AI technologies are expanding into every aspect of daily life, businesses are looking to harness the power of generative AI in new and innovative ways that can boost productivity and creativity.

Through this course, higher education students will learn how to use generative AI to improve CX and support, streamline reporting and executive summaries, and optimize operations and efficiency. Having a strong foundation in generative AI technologies into various fields will position students ahead of the curve.

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Ch 1: Introduction to Generative AI

• History of Generative AI
• Generative AI and Business
• Risk and Benefits

Ch 2: Key Concepts

• Machine Learning and LLM
• Generative Adversarial Networks
• Prompt Engineering

Ch 3: Business Applications

• Marketing and Advertising
• Manufacturing and Logistics
• Retail and E-Commerce

Ch 4: Implementation and Integration

• Data Preparation
• Model Training and Optimization
• Integration and Compatibility

Ch 5: Growth and Scaling

• Data-driven growth tactics (KPIs and OKRs)
• AI Market Research
• Demand Forecasting

Ch 6: Content Creation

• Workflows and Delegation
• Ideation and Drafting
• Plagiarism and Legal Concerns

Ch 7: Customer Experience and Support

• Touchpoints and Personalization
• Chatbots and Support
• Social Monitoring and Social Listening

Ch 8: Ethics, Responsibility and Governance

• Data Management and Privacy
• Bias and Fairness in AI
• Reporting, Transparency and Explainable AI

Generative AI for Business Teacher Manual

The Generative AI for Business textbook is accompanied by a comprehensive teacher manual, providing instructors with valuable resources to enhance the learning experience. These teacher manuals go well beyond the textbook content and include:

Minute-by-minute lesson plans
Handy post-it notes
Artificial intelligence assignments
Artificial intelligence exams

Generative AI for Business Teacher Resource Cloud and Courseware

In addition to the teacher manual, the Generative AI for Business textbook also provides instructors with access to a teacher resource cloud and courseware, offering a wealth of valuable content to further support their teaching efforts. This dedicated platform includes:

Instructional artificial intelligence video tutorials
Ready-to-use artificial intelligence PowerPoint presentations
Supplemental content to extend hours such as SCORM packages
Learning management systems (LMS) integration
Artificial intelligence test bank exams

Would you like Free teacher
manual examination copies?

Yes, I Would Like Examination Copies

We can easily match learning
outcomes (SLOs) with your syllabus.

Learn More About Our SLOs

Ready to talk to us and learn more
about our content and curriculum?

Yes, Let's Schedule a Quick Call

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