Mujo’s “Pay Per Click Advertising Textbook” takes higher ed students into truly understanding the 21st century phenomenon of online advertising. Advertising online has changed the way we get informed, research, and purchase our good and services.
All businesses know the importance of being a part of this online network, and as such, need people who know how to use the online advertising channels to their best advantage.
After completing this textbook, students will be well-versed in how to use the most popular platform(s) and how to best utilize the features and advertising offered by each one. This knowledge will enable students to gain job-ready skills to reach their target audience and achieve their online advertising goals for the company that hires them.