Pay-Per-Click Advertising

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Students Gain Theory and Practical Understanding of How to Set Up, Create and Implement Paid Campaigns On The Top Online Advertising Platforms.

Mujo’s “Pay Per Click Advertising Textbook” takes higher ed students into truly understanding the 21st century phenomenon of online advertising. Advertising online has changed the way we get informed, research, and purchase our good and services.

All businesses know the importance of being a part of this online network, and as such, need people who know how to use the online advertising channels to their best advantage.

After completing this textbook, students will be well-versed in how to use the most popular platform(s) and how to best utilize the features and advertising offered by each one. This knowledge will enable students to gain job-ready skills to reach their target audience and achieve their online advertising goals for the company that hires them.

Pay-Per-Click Advertising textbook on all devices

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Pay-Per-Click Advertising, Student Edition book cover

Introduction to PPCA

• What is PPCA
• Pay-Per-Click Benefits and Risks
• Planning a Campaign

Connect to your Audience

• Personas
• Business
• Advertising

Research and Choose Ad Groups

• Key phrases
• Research
• Ad Groups

Choose Best Platforms

• Google
• Facebook
• Other Platforms

Optimize Campaigns

• Watch Results
• Edit Campaigns
• Tweek Landing Pages

PPCA Landing Pages

• Refine Content
• Improve UX
• Convert Goals

Manage Programmatic Advertising

• Review Results
• Tweek Platforms
• Improve ROI

2023

Manage Spending

• Monitor CPA
• Review Seasonality Calendar
• Manage Spend

2023

Analytics and Maintenance

• Google
• Semrush
• Consolidate Reporting

Pay-Per-Click Advertising Teacher Manual

The Pay-Per-Click Advertising textbook is accompanied by comprehensive teacher manuals, providing instructors with valuable resources to enhance the learning experience. These teacher manuals go well beyond the textbook content and include:

Minute-by-minute lesson plans
Handy post-it notes
Digital marketing assignments
Digital marketing quizzes
Digital marketing exams

Pay-Per-Click Advertising, Teacher's Manual book cover

Pay-Per-Click Advertising Teacher Resource Cloud and Courseware

In addition to the teacher manual, the Pay-Per-Click Advertising textbook also provides instructors with access to a teacher resource cloud and courseware, offering a wealth of valuable content to further support their teaching efforts. This dedicated platform includes:

Instructional digital marketing video tutorials
Ready-to-use digital marketing PowerPoint presentations
Supplemental content to extend hours such as SCORM packages
Learning management systems (LMS) integration
Digital marketing test bank exams

Would you like Free teacher
manual examination copies?

Yes, I Would Like Examination Copies

We can easily match learning
outcomes (SLOs) with your syllabus.

Learn More About Our SLOs

Ready to talk to us and learn more
about our content and curriculum?

Yes, Let's Schedule a Quick Call

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