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User Interface/User Experience Design

Fostering Future UX/CX Design Innovators: Mujo’s Comprehensive Textbook for Higher Education

Mujo’s “Customer User Experience Design Textbook” is an essential resource for those aiming to build a career in customer user experience (CX, UX) design. This comprehensive textbook equips students with the fundamental knowledge and skills necessary to excel in this field.

The textbook delves into the art and science of creating exceptional customer experiences using the top tools like Canva and Adobe on web pages, social media, and digital media content covering a range of topics from the initial design phase to the implementation and optimization of these experiences. It emphasizes the importance of crafting experiences that resonate with customers in various contexts, including both online and offline physical environments.

Higher education students will gain insights into the strategies and techniques used by industry professionals, enabling them to design customer user experiences that are not only engaging but also effectively meet the evolving needs of consumers. This book is an invaluable tool for anyone looking to make a significant impact in the realm of customer user experience design.

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Table of Contents

1

CX Fundamentals

• Basics of CX Design
• Applying to Modern Businesses
2

Audience Targeting

• Tools to Target Audiences
• Strategies to Connect with Audience
3

Customer Journeys

• Customer Journey Stages
• Engaging CX at Each Stage
4

Online and Offline Touchpoints

• Designing an Engaging CX
• Implementing a CX Journey
5

The Design Process

• Design Tactics for CX
• Managing a Process
6

Accessibility and Inclusion

• Creating Inclusive Designs
• What a User Needs?
7

Automation and Personalized Experiences

• AI Tools
• Personalization of Experience
8

Analytics and Optimization

• Creating a Strategic Outline
• Combining All DM Skills into Portfolio

User Interface/User Experience Design Teacher Manual

The User Interface/User Experience Design textbook is accompanied by comprehensive teacher manuals, providing instructors with valuable resources to enhance the learning experience. These teacher manuals go well beyond the textbook content and include:

  • Minute-by-minute lesson plans
  • Handy post-it notes
  • Digital marketing assignments
  • Digital marketing quizzes
  • Digital marketing exams

User Interface/User Experience Design Teacher Resource Cloud and Courseware

In addition to the teacher manual, the User Interface/User Experience Design textbook also provides instructors with access to a teacher resource cloud and courseware, offering a wealth of valuable content to further support their teaching efforts. This dedicated platform includes:

  • Instructional digital marketing video tutorials
  • Ready-to-use digital marketing PowerPoint presentations
  • Supplemental content to extend hours such as SCORM packages
  • Learning management systems (LMS) integration
  • Digital marketing test bank exams

Would you like Free teacher
manual
examination copies?

Yes, I Would Like Examination Copies

We can easily match learning
outcomes (SLOs)
with your syllabus.

Learn More About Our SLOs

Ready to talk to us and learn more
about our content and curriculum?

Yes, Let's Schedule a Quick Call

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#602-1388 Homer St
Vancouver, BC V6B 6A7

T: +1.888.536.6856
E: admin@mujo.com

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