Mujo’s “Customer User Experience Design Textbook” is an essential resource for those aiming to build a career in customer user experience (CX, UX) design. This comprehensive textbook equips students with the fundamental knowledge and skills necessary to excel in this field.
The textbook delves into the art and science of creating exceptional customer experiences using the top tools like Canva and Adobe on web pages, social media, and digital media content covering a range of topics from the initial design phase to the implementation and optimization of these experiences. It emphasizes the importance of crafting experiences that resonate with customers in various contexts, including both online and offline physical environments.
Higher education students will gain insights into the strategies and techniques used by industry professionals, enabling them to design customer user experiences that are not only engaging but also effectively meet the evolving needs of consumers. This book is an invaluable tool for anyone looking to make a significant impact in the realm of customer user experience design.