High School Business Textbooks for CTE Entrepreneurship & Business Pathways

Our Principles of Business: In An AI World textbook is a great place to start laying the foundations of business education for your high school students. The textbook provides students with a current perspective on essential business concepts enhanced by AI integration. Through this textbook, students will explore a wide range of business principles, including organizational structures, economic fundamentals, data-driven decision-making, AI-powered marketing, operations management, business intelligence, and ethical AI use in business. Learn more about this textbook, our teacher manuals, and our comprehensive curriculum.

Our Entrepreneurship Fundamentals: In An AI World textbook is an ideal starting point for teaching high school students how to build and grow businesses in today’s technology-driven economy. It gives students a current, practical perspective on entrepreneurship, with a clear focus on how artificial intelligence is reshaping every stage of the venture journey.

Through this textbook, students explore essential entrepreneurial concepts, including opportunity recognition, problem identification, idea validation, value propositions, target customers, business models, revenue streams, basic financials, marketing strategy, and pitch development, while also learning how AI tools can support research, planning, and execution. Learn more about this textbook, our teacher manuals, and our comprehensive curriculum

Our AI for Business textbook is an ideal starting point for helping high school students understand how artificial intelligence is transforming modern organizations. It gives students a clear, current view of how AI supports decision making, efficiency, and innovation across core business functions.

Through this textbook, students explore key concepts such as data-driven decision making, automation, customer experience, marketing personalization, operations optimization, and ethical AI use. They also learn how AI tools can be applied to real-world business scenarios, from analyzing trends to improving everyday workflows. Learn more about this textbook, our teacher manuals, and our comprehensive curriculum.