Mujo’s AI Marketing textbook provides students with a practical and accessible introduction to artificial intelligence technologies and their application in the field of marketing. Throughout this textbook, students will explore strategies and tactics for using AI to create content, manage, and optimize personalized campaigns, generate predictive analytics, and more.
| Available In | Softcover Textbook |
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Ch 1 AI Fundamentals
Ch 2 Key Concepts in AI
Ch 3 Audiences and Targeting
Ch 4 AI Content Creation
Ch 5 AI Search Engine Optimization
Ch 6 Social AI
Ch 7 Advanced Personalization
Ch 8 Big Data and Analytics
Learning Outcomes are available upon request
To lead, educate, and inspire educators and students, by empowering them with the most current, relevant, and engaging digital marketing, ai and business course content that can be experienced anytime, anywhere, on any device.
To help instructors advance their student’s career pathways, land high paying jobs, or start their own businesses by providing content, processes, and tools that professionals are using in the field today.
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