Creating Digital Media Content Textbook For High School Students



This Creating Digital Media Content textbook for high school students offers a comprehensive curriculum that equips students with the skills to produce SEO-compliant content for the digital landscape. Written by industry professionals, this textbook explores the collaborative process of creating compelling copy, including brainstorming, drafting, and editing, while focusing on the unique aspects of writing for the web. Students will learn the detailed approach to demonstrate the distinct differences in writing for various online platforms, such as webpages, social media, blogging, YouTube, and email marketing. The curriculum emphasizes the importance of SEO and provides strategies for optimizing content to improve visibility and reach. By the end of the course, students will have a comprehensive understanding of writing for the online media and possess the necessary skills to develop engaging and SEO-friendly content.

Important Instructions:

  1. Licensing Requirement: It’s essential to purchase one textbook for each student in your class. Compliance with our licensing agreement requires this.
  2. How to Order: Simply add this item to your cart, then adjust the student quantity to match the number of students in your class. Alternatively, you can use our quick and easy ‘build your class set’ feature.
  3. Institutional and State Purchases: If you are making an institutional or state-approved purchase, enter your provided discount code at the checkout. The applicable discounts will be automatically applied to your order.

Fulfillment Details:

  1. Electronic Books: Our e-books are always up to date. You will receive the latest VitalSource code for redeeming your electronic book(s).
  2. Printed Books Option: If you want soft cover printed copies, they are available for an additional cost. Each book costs $99.00, plus shipping fees.
  3. How to Request: To request printed copies, please mention this during your checkout process. We will then update your invoice to reflect this request and send the updated invoice to you.

ISBN 9781988940496

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Additional information

Book Format

Electronic – Vital Source, Soft Copy Printed



Table of Contents

Ch 1 Writing Principles for Digital Media
Ch 2 Strategic Content Structure
Ch 3 Digital Media Writing and Collaboration
Ch 4 Write for Websites and SEO
Ch 5 Write for Online Advertising
Ch 6 Write for Email Marketing
Ch 7 Write for Web Video and Social Media
Ch 8 Cross-channel Continuity

Learning Outcomes are available upon request

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