Digital Marketing Fundamentals Textbook For Higher Education Students



This Digital Marketing Fundamentals student textbook for higher education provides a comprehensive introduction to the main elements and tools that digital marketers are using in the field today. It covers a wide range of topics including branding, audience targeting, goal setting, domain names, content development, email marketing, project management, and budgeting. By introducing best practices and foundational principles, this textbook equips students with the necessary knowledge and skills to succeed in the field of digital marketing and branding. It also explores various tools commonly used by digital marketers, such as SEO, PPC, and email marketing. With practical applications and the opportunity to create a brand identity and assets, students can apply their learning effectively. In today’s business landscape, where digital marketing has become essential, this textbook provides students with a solid understanding of how online and offline marketing methods work together to achieve results.

Additional information

Book Format

Electronic – Vital Source, Soft Copy Printed

Table of Contents

Ch 1 The Importance of Brand
Ch 2 Audience and Reach
Ch 3 Goals and Analytics
Ch 4 Domain Names
Ch 5 Keyword Research
Ch 6 Online Marketing
Ch 7 Email Marketing
Ch 8 Budgeting

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