Description
Mujo’s Fashion Marketing Essentials textbook provides students with a practical introduction to the world of fashion marketing. Through this textbook, students learn foundational concepts in marketing and business, and gain practical experience working with industry-standard marketing tools and platforms. Students will also build a solid foundation of fashion industry knowledge, covering everything from fashion shows and display planograms to textiles and garment construction.
Important Instructions:
- Licensing Requirement: It’s essential to purchase one textbook for each student in your class. Compliance with our licensing agreement requires this.
- How to Order: Simply add this item to your cart, then adjust the student quantity to match the number of students in your class. Alternatively, you can use our quick and easy ‘build your class set’ feature.
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Fulfillment Details:
- Electronic Books: Our e-books are always up to date. You will receive the latest VitalSource code for redeeming your electronic book(s).
- Printed Books Option: If you want soft cover printed copies, they are available for an additional cost. Each book costs $99.00, plus shipping fees.
- How to Request: To request printed copies, please mention this during your checkout process. We will then update your invoice to reflect this request and send the updated invoice to you.
ISBN 9781988940533