Foundations of Marketing Teacher Manual For High School (Soft Copy Printed)


SKU: OMF - TM Teacher Manual-1 Category:


This Foundations of Marketing teacher manual for high school teachers offers a comprehensive curriculum that combines theoretical foundations with practical applications. Our matching textbook for high school students provides them with an up-to-date perspective on the core foundations of marketing. With over 40 hours of content, this textbook goes beyond surface-level concepts, offering students a deep exploration of marketing principles. Through this resource, students will delve into various key areas of marketing, including buyer personas, value propositions, brand identity, KPIs, strategy, pricing, revenue modeling, market research, trends, and more. By examining real-world examples and practical applications, students will develop a current understanding of the marketing landscape and gain the necessary skills to navigate and succeed in the field. Whether preparing for higher education or seeking to explore marketing concepts in-depth, this textbook equips students with the knowledge and insights to make informed decisions and excel in the dynamic world of marketing.

Important Instructions:

  1. Licensing Requirement: It’s essential to purchase one textbook for each student in your class. Compliance with our licensing agreement requires this.
  2. How to Order: To order, add this teacher manual and the corresponding student textbook for this class to the shopping cart, then adjust the student quantity to match the number of students in your class. Alternatively, you can use our quick and easy ‘build your class set’ feature.
  3. Institutional and State Purchases: If you are making an institutional or state-approved purchase, enter your provided discount code at the checkout. The applicable discounts will be automatically applied to your order.

Fulfillment Details:

  1. This Product Purchase is for a “Printed Teacher Manual”: You will receive the latest version of our teacher manual in a soft copy printed book.
  2. Electronic Teacher Manuals: Our teacher manual e-books are always up to date and “included” with our resource cloud and class sets purchases. You will receive the latest VitalSource code for redeeming your electronic teacher manual(s) when ordering those bundles.

ISBN 9781998798087

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Additional information

Available In

Softcover Textbook

Default Value

Softcover Textbook



Table of Contents

Ch 1 Marketing Fundamentals
Ch 2 Opportunities and Customers
Ch 3 Products and Services
Ch 4 Purchase and Brand Experience
Ch 5 Strategies and Planning
Ch 6 Price and Value
Ch 7 Growth and Scalability
Ch 8 Analytics and Optimization

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