This Foundations of Marketing teacher manual for high school teachers offers a comprehensive curriculum that combines theoretical foundations with practical applications. Our matching textbook for high school students provides them with an up-to-date perspective on the core foundations of marketing. With over 40 hours of content, this textbook goes beyond surface-level concepts, offering students a deep exploration of marketing principles. Through this resource, students will delve into various key areas of marketing, including buyer personas, value propositions, brand identity, KPIs, strategy, pricing, revenue modeling, market research, trends, and more. By examining real-world examples and practical applications, students will develop a current understanding of the marketing landscape and gain the necessary skills to navigate and succeed in the field. Whether preparing for higher education or seeking to explore marketing concepts in-depth, this textbook equips students with the knowledge and insights to make informed decisions and excel in the dynamic world of marketing.
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