Influencer Marketing Fundamentals Teacher Manual For Higher Education

SKU: IMF - Teacher Manual Category:


Mujo’s Influencer Marketing Fundamentals examines the growing importance of influencer partnerships in digital marketing. Throughout this textbook, students will explore the role that influencers can play in helping businesses improve their brand recognition and learn how to develop strategies for influencer outreach and partnerships.

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Available In

Softcover Textbook

Table of Contents

Ch 1 The Importance of Brand
Ch 2 Audience and Reach
Ch 3 Goals and Analytics
Ch 4 Domain Names
Ch 5 Keyword Research
Ch 6 Online Marketing
Ch 7 Email Marketing
Ch 8 Budgeting
Learning Outcomes are available upon request

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