Online Marketing Fundamentals Teacher Manual For High School (Soft Copy Printed)


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This Online Marketing Fundamentals teacher manual for high school teachers offers a comprehensive curriculum that combines theoretical foundations with practical applications. Our matching textbook for high school students sets the baseline for students to comprehend the core elements and tools necessary to embark on developing a successful digital marketing and branding strategy. This comprehensive curriculum explores a myriad of topics, starting with research, domains, keywords, goal setting, and much more. Students will gain a solid understanding of online marketing principles and practices, guided by industry experts. By delving into key areas such as branding, audience targeting, content development, and project management, students will acquire the essential knowledge and skills to thrive in the ever-evolving world of online marketing. The textbook also covers practical applications of popular tools like SEO, PPC, and email marketing, empowering students to apply their learning effectively. With a focus on creating a brand identity and assets, this textbook ensures students are well-equipped to navigate the dynamic landscape of digital marketing and understand how online and offline marketing methods work together to achieve impactful results.

Important Instructions:

  1. Licensing Requirement: It’s essential to purchase one textbook for each student in your class. Compliance with our licensing agreement requires this.
  2. How to Order: To order, add this teacher manual and the corresponding student textbook for this class to the shopping cart, then adjust the student quantity to match the number of students in your class. Alternatively, you can use our quick and easy ‘build your class set’ feature.
  3. Institutional and State Purchases: If you are making an institutional or state-approved purchase, enter your provided discount code at the checkout. The applicable discounts will be automatically applied to your order.

Fulfillment Details:

  1. This Product Purchase is for a “Printed Teacher Manual”: You will receive the latest version of our teacher manual in a soft copy printed book.
  2. Electronic Teacher Manuals: Our teacher manual e-books are always up to date and “included” with our resource cloud and class sets purchases. You will receive the latest VitalSource code for redeeming your electronic teacher manual(s) when ordering those bundles.

ISBN 9781988940571

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Additional information

Available In

Softcover Textbook

Default Value

Softcover Textbook



Table of Contents

Ch 1 The Importance of Brand
Ch 2 Audience and Reach
Ch 3 Goals and Analytics
Ch 4 Domain Names
Ch 5 Keyword Research
Ch 6 Online Marketing
Ch 7 Email Marketing
Ch 8 Budgeting

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