This Online Marketing Fundamentals textbook for high school students sets the baseline for students to comprehend the core elements and tools necessary to embark on developing a successful digital marketing and branding strategy. This comprehensive curriculum explores a myriad of topics, starting with research, domains, keywords, goal setting, and much more. Students will gain a solid understanding of online marketing principles and practices, guided by industry experts. By delving into key areas such as branding, audience targeting, content development, and project management, students will acquire the essential knowledge and skills to thrive in the ever-evolving world of online marketing. The textbook also covers practical applications of popular tools like SEO, PPC, and email marketing, empowering students to apply their learning effectively. With a focus on creating a brand identity and assets, this textbook ensures students are well-equipped to navigate the dynamic landscape of digital marketing and understand how online and offline marketing methods work together to achieve impactful results.
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