Online Marketing Fundamentals Textbook For High School Students



This Online Marketing Fundamentals textbook for high school students sets the baseline for students to comprehend the core elements and tools necessary to embark on developing a successful digital marketing and branding strategy. This comprehensive curriculum explores a myriad of topics, starting with research, domains, keywords, goal setting, and much more. Students will gain a solid understanding of online marketing principles and practices, guided by industry experts. By delving into key areas such as branding, audience targeting, content development, and project management, students will acquire the essential knowledge and skills to thrive in the ever-evolving world of online marketing. The textbook also covers practical applications of popular tools like SEO, PPC, and email marketing, empowering students to apply their learning effectively. With a focus on creating a brand identity and assets, this textbook ensures students are well-equipped to navigate the dynamic landscape of digital marketing and understand how online and offline marketing methods work together to achieve impactful results.

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  1. Electronic Books: Our e-books are always up to date. You will receive the latest VitalSource code for redeeming your electronic book(s).
  2. Printed Books Option: If you want soft cover printed copies, they are available for an additional cost. Each book costs $99.00, plus shipping fees.
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ISBN 9781988940472

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Additional information

Book Format

Electronic – Vital Source, Soft Copy Printed



Table of Contents

Ch 1 The Importance of Brand
Ch 2 Audience and Reach
Ch 3 Goals and Analytics
Ch 4 Domain Names
Ch 5 Keyword Research
Ch 6 Online Marketing
Ch 7 Email Marketing
Ch 8 Budgeting


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