Description
Title: Fashion Marketing Essentials
Publisher: Mujo Learning Systems
Grades: 9-12
Subject: CTE
Includes Customizable Slides, Chapter Quizzes, Exams, Lesson Plans, Projects, Bell Ringers, Case Studies and other supplemental material.
Title: Fashion Marketing Essentials
Publisher: Mujo Learning Systems
Grades: 9-12
Subject: CTE
| Book Format | Electronic – Vital Source, Soft Copy Printed |
|---|---|
| Discipline | Marketing |
| Textbook Edition | For High School Teachers (Resource Cloud & Manual), For High School Teachers (Student Textbook) |
| Subject | Fashion Marketing, Marketing |
Mujo’s Fashion Marketing Essentials textbook provides high school students with a practical introduction to the world of fashion marketing. Through this textbook, students learn foundational concepts in marketing and business, and gain practical experience working with industry-standard marketing tools and platforms. Students will also build a solid foundation of fashion industry knowledge, covering everything from fashion shows and display planograms to textiles and garment construction.
Mujo’s Fashion Marketing teacher manual provides students with a practical introduction to the world of fashion marketing. Through this textbook, students learn foundational concepts in marketing and business, and gain practical experience working with industry-standard marketing tools and platforms. Students will also build a solid foundation of fashion industry knowledge, covering everything from fashion shows and display planograms to textiles and garment construction.
Mujo’s Fashion Marketing Teacher Resource Cloud gives high school instructors everything they need to teach with confidence. Each package includes an electronic teacher manual, chapter quizzes, learning outcomes, projects with grading rubrics, case studies, customizable PowerPoint presentations, bell ringers, minute-by-minute lesson plans, and hours of supplemental materials, all in one place. The Resource Cloud also integrates directly with your existing LMS, making it easy to fit seamlessly into your current classroom setup.
Designed with busy educators in mind, the Resource Cloud makes course delivery effortless. Instructors can simply follow the ready-to-teach fashion marketing lesson plans, spending just a few minutes of prep the day before class to walk in fully prepared.
Ch 1 Introduction to Marketing
Ch 2 The Fashion Industry
Ch 3 Target Markets
Ch 4 Design and Textiles
Ch 5 Sales and Selling
Ch 6 Fashion Promotion
Ch 7 Business, Industries, and Economics
Ch 8 Professional Development